Task This assessment focuses on identifying a market strategy direction, examining approaches that help management determine the role that a business unit plays within the organization and what strategic tools are required to implement a sound marketing strategy. Relevant chapters from core text book - Chapters 9, 10, 11 & 12. Using the same organisation that you selected in assignment 1 & 2, you are to undertake the following: Select a strategic business unit (SBU) within the organisation. This business unit should be product/service based. Select a market strategy direction and establish why this approach is viable for this SBU. Students should consider the relative strength of the SBU and apply the theory based on industry maturity and competitive positioning (Chapter 9). Apply one portfolio analysis tool and identify where the SBU sits within this framework (Chapter 10). Then select two strategic development tools and discuss the benefits of such tools (Chapter 12). Provide a summary on how these findings above may influence strategic marketing strategy in term of planning and implementation (Chapter 11) Rationale This assignment is about understanding the required strategic marketing tools to develop marketing strategy for a known organisation. It can be any organisation large to SME’s, or Not-for-Profit. You should focus on a single SBU and its brand offering. You need to justify why your particular strategic direction and strategic development tools are appropriate and how they impact upon the overall marketing strategy of the organisation.  Learning outcomes: be able to identify and evaluate various theoretical approaches that have contributed to competitive strategy formation; be able to systematically identify, evaluate and control for strategy implementation.   Marking criteria     Presentation See the presentation section under 'assessment information' in this subject outline for details of the presentation requirements     Requirements The report requires a concise and original business style report and must be submitted via Turnitin by midnight on the due date.    APA6 referencing is required.