Rubric Builder Rubric 34106 Program Master of Marketing Course Code 7001MKT Course Title Corporate Communications Semester Offering Trimester 1 2017 Assessment Task Company CSR and Corporate Communication Strategy Assessment Weighting 60 Objective Name Criteria Excellent Very Good Good Satisfactory Unsatisfactory Ethics/CSR 15% Knowledge of established concepts and theories of CSR and ethical decisionmaking. Demonstrated understanding of the impact of ethical climate and the ability of marketing professionals to adopt ethical positions. Indepth consideration and discussion of ethical decisionmaking concepts and practices. Insightful understanding of the role of ethical decisionmaking and communicating to stakeholders. Thorough consideration and discussion of ethical decisionmaking practices in Marketing. Demonstrated understanding of the role of ethical decisionmaking and communicating to stakeholders. Sound consideration of ethical decisionmaking practices in Marketing. Some understanding of the role of ethical decisionmaking and communicating to stakeholders is demonstrated, but could offer more. Some consideration of ethical decisionmaking practices in Marketing. Limited understanding of the role of ethical decisionmaking and communicating to stakeholders. Limited or no consideration of ethical decisionmaking practices in Marketing. Little or no understanding of the role of ethical decisionmaking and communicating to stakeholders. Ethics/CSR 20% Identify and evaluate the context while considering strategic goals of the organisation and ethical views of relevant stakeholders. Clearly identifies and clarifies differing interests and ethical viewpoints of various stakeholders (individual or organisation) along with an insightful evaluation on different viewpoints. Clearly identifies interests and ethical viewpoints of various stakeholders (individual or organisation). Offers some clarifications and evaluations on different viewpoints. Generally identifies and clarifies differing interests and ethical viewpoints of various stakeholders (individual or organisation). Minimal attempts made to evaluate different viewpoints. Some ability to identify and clarify differing interests and ethical viewpoints of various stakeholders (individual or organisation) and no attempts are made to evaluate. Limited or no ability to identify, clarify or evaluate differing interests and ethical viewpoints of various stakeholders (individual or organisation). Ethics/CSR 20% Demonstrated understanding of the ethical issues underlying the goals of the organisation. This involves ability to integrate course content with the real world issue to identify multiple approaches to solve problem. Clearly identifies strategies that accommodate ethics and socially responsible behavior. Insightful justification given to the importance and role of socially responsible organisations in society. Substantive ability to identify strategies that accommodate ethics and socially responsible marketing behavior. Provides some good justifications to justify the importance of socially responsible organisations in society. Sound ability to identify strategies that accommodate ethics and socially responsible marketing behavior. Not persuasive justification given to highlight the importance of socially responsible organisations. Some ability to identify strategies that accommodate ethics and socially responsible marketing behavior. Minimal attempt to justify the importance of socially responsible organisations. Limited or no ability to identify strategies that accommodate ethics and socially responsible marketing behavior. No justification given to the importance of socially responsible organisations. Ethics/CSR 20% Identify a specific strategy to solve the ethical issue confronting the organisation. Evidence and clear argument to justify the strategy suggested and how it appeals to various stakeholders. Clear and compelling strategies identified to solve the ethical issue confronting the organisation. Insightful evidence and arguments to justify the strategy suggested and how it appeals to various stakeholders. Clear and compelling strategies identified to solve the ethical issue confronting the organisation. Meaningful evidence and arguments to justify the strategy suggested and how it appeals to various stakeholders; but more could have been done. Clear strategy identified to solve the ethical issue confronting the organisation, but could have come up with more compelling strategies. Meaningful evidence and arguments to justify the strategy suggested and how it appeals to various stakeholders. Generic and less persuasive strategy identified to solve the ethical issue confronting the organisation. Evidence and arguments to justify the strategy suggested and how it appeals to various stakeholders is average. Flawed or no strategy identified to solve the ethical issue confronting the organisation. Limited evidence and arguments to justify the strategy suggest ed and how it appeals to various stakeholders. Ethics/CSR 15% Conclusion demonstrating an understanding of the role of corporate communications in ethical decisionmaking. Implications are clearly developed on adopting ethical outcomes while understanding pressures associated with the position taken. Clear evidence of examining the difficulties associated with ethical leadership. Insightful detail given on how to communicate proposed strategies to various stakeholders. Credible evidence of examining the difficulties associated with ethical leadership. Reasonable level of detail given to communicate proposed strategies to various stakeholders. Consistent evidence of examining and discussing difficulties associated with ethical leadership. Some details regarding communicating proposed strategies to various stakeholders, but more could have been done. Some ability to identify and discuss difficulties associated with ethical leadership. Limited demonstration of communicating proposed strategies to various stakeholders. Limited or no ability to identify and discuss the difficulties associated with ethical leadership and communicating proposed strategies to various stakeholders. Written communication 10% Assessment Structure and Organisation. Clearly organised; Well structured and remains focused. Very strong logical flow and coherent transitions and connections. Thoughtful organisation and structure. Generally strong logical flow and fairly consistent evidence of coherent transitions and connections throughout. Reasonable organisation and structure; Logical flow, coherent transitions and connections. A few statements out of place. Organisation present but awkward; several statements out of place; Problems with continuity and lack of topic sentences. Organisation is confusing to the reader; Rambles aimlessly from topic to topic; Lacks proper paragraph construction; transitions, topic sentences or support.