MGT510 Assignment 2 Guide
2017 30
Criteria
Criteria
• Understanding SM • Use of SM; hence case
Criteria
• Critical analysis & evaluation • Synthesis
Criteria
• Comprehensive analysis • Critical evaluation • Theory linked practice
Criteria
Criteria
• Think outside box
Assignment 2 • Implementation is the most difficult aspect. • Show? • Strategy Choice & Implementation (Modules 2&3) (Chapters • 6,7,8,9,10,11,12,13,14)
Assignment 2 • Focus - identifying strategy, evaluating suitability & implementation • Chapter 5 is excluded in A2. • Presentation: Report Format • At least 1.5 line spaced • At least a 12 pt font size • Use of headings and subheadings are recommended
REPORT STRUCTURE 1. Executive Summary 2. Company background 3. Identify & evaluate strategy used 4. Evaluate implementation issues 5. Key issues - strategy choice & implementation give your recommendations 6. Conclusion 7. References 8. Appendix – does not affect marks **
Part 1. Executive summary
• Objectives of report • Brief background - organisation • What Co. does & how done • Key findings - about business - about how to plan **
Part 2. Company background information • Describe briefly - (strategic context) - brief & relevant to the discussion may include ownership, history, size, major products/services, etc. • Suggest same as A1
Part 3. Identify & evaluate strategy 1. Clearly what strategy chosen - Porter’s generic strategies
Note: if no appropriate strategy, propose one/two strategy & discuss the rationality and suitability
Part 3. Identify & evaluate strategy 2. Discuss rationality (why chosen) (1) external & internal environment: did it act strategically? –A1 : evidence, theoretical framework (2) Porter’s generic strategies use value chain framework discuss how can be identified in the value chain activities.
Part 3. Identify & evaluate strategy 3. Evaluate suitability – best; most needed, (1) alignment, fit, resources capabilities etc. (2) limitations : how address? (3) if not suitable, recommend < 2 alternatives, justify
Part 4. Evaluate strategy implementation issues • Use Hubbard’s model (Figure 12.2,p.345) evaluate how key factors influence strategy’s implementation • Critique how the process of planning impacts on implementation per se. **
Part 5. Identify key issues & give recommendations;
• Does the company use SP? How well? If not why not? • Would you do something different in Co.? Or the same? Why for both? **
Part 5. Identify key issues & give recommendations;
• Does the process used for SP: Enable one to see a better future? Genuinely lead to strategies? Help achieve tactical survival? • What will you do differently next time? Why? **
Heading
• Part 6. Draw your conclusion • Part 7. References • Part 8. (Appendix)
ON ASSESSMENTS
• Quality not quantity • Focus – answer the question/s • Demonstrate critical thought • Support arguments – referencing and specific examples • Use a report plan to help make it logical **
ON ASSESSMENTS
• Present edited & easy to read work • Leave time to write & edit a few drafts • Stick to word limits – say what you need to say • At least 10+ refereed journal articles **
HINTS ON YOUR REPORT
• Understand issues involved & relate them to the organisation • Address the question • Demonstrate an understanding of the major theories/frameworks • APA referencing **