Reflection 4 - Task Details Weight: 5% Due date: Week 11, May 28, 2017, 11:59 pm Submission: via iLearn. Estimated student workload: 2-3 hours Task Overview: Reflect on: (1) the personal brands of TWO accounting professionals as portrayed in their LinkedIn profiles and the creating your own personal brand, (2) lessons learned in the Career Boot Camp. Marking criteria: Analysis and synthesis of information/knowledge/learning from a range of experiences/sources Critical self-reflection to formulate professional development strategies. Completeness and relevance Overall clarity Refer the Reflection Marking Rubric. Deliverables: 500-700 word reflection Additional requirements: Formatting: Standard 12 point font, 1.5 line spacing, side margins 2.5cm wide. Referencing: All sources (ie the work and ideas of others) cited and referenced using a standard referencing system. Preparation/Instructions: Critically review the profiles of TWO accounting professionals posted on LinkedIn Compare and contrast the personal brands in the profiles to highlight THREE differences of their personal brands. Write your own personal brand. Critique your personal brand in terms of strengths and weaknesses in relation to entering the accounting profession. Identify and justify TWO specific actions you can take strengthen your personal brand before you graduate. Critically analyse lessons learned by you from the Career Boot Camp you attended organised by CPA Australia.