Task
You are a consultant for the business 'CSU eCommerce Consulting Services'.
It is your role within the company to respond to customers that have lodged an eCommerce query that requires action.
All clients that you are directed to respond to have an ongoing relationship with your company and have pre-paid blocks of time for any queries they have.
Clients need to know that the advice is accurate so you will need to provide references to backup your assertions.
References used must be from reliable sources; Wikipedia or other crowdsourced services may contain accurate information, however this advice needs to be backed up with reputable sources that can withstand scrutiny.
Be sure to read the marking criteria to see how you will be assessed. Overall it is important to have a mix of relevant theoretical concepts and real world examples presented in a manner that the client can understand.
Task Requirements
You are to write a professional business style email response to the following client. A response template is provided under 'Presentation' below.
Your completed response with references should be prepared in Word format and submitted via Turnitin.
Client 3
Name: Mr Rick Stone
Background: Business owner of music promotion company, 'Stone Promotions'.
Incoming correspondence:
Hello,
My company 'Stone Promotions' organises and promotes up and coming music artists across regional Australia. We connect high quality artists with regional venues in every state and territory.
Currently we partner with ticketing companies to handle our ticketing process but we have recently contracted a web developer to develop a website and ticketing system so we can move away from costly transaction fees.
This developer specialises in the development of payment and ticketing systems however I need your assistance on another aspect.
With the growth of social networks and the use of mobile technologies I wish to have a proposal written outlining what options we have in the mobile and social space. Once the first iteration of our new website is complete I wish to move on both mobile and social strategies.
I wish to know what directions to take in the mobile and social space (and why) and any risks involved. This should include examples of solutions we should use and similar businesses that have enabled social and mobile strategies.
New technologies we should harness to increase sales would be great to know as well.
I look forward to your response.
Thanks.
Rick Stone
Owner, Stone Promotions
Rationale
The objective of this assessment is to develop your ability to:
Analyse technology needs in specific situations and develop customer-focused plans and correspondence
Evaluate problems posed by utilising electronic commerce.
THINGS TO TAKE INTENSE CARE OF:
1. The response provides a model answer in every facet, with highly actionable steps that the client can follow to progress their query.
2. The response provided is completely clear and relevant to the client’s needs. It covers the right amount of depth and detail required while explaining any concepts that the client may not initially understand.
3.The risk assessment in the response is flawless. All aspects of the scenario are covered and thoroughly addressed.
4. A perfect amount of relevant theory to independent real world research of the scenario was presented.
5.The referenced business solutions are presented in a way that the business can use them immediately. This includes identifying primary risks in their use.
6. The referenced business examples are of such value that the client could mimic their actions entirely on the actions of the example for the best outcome.
7. All reference material used is of high quality and provided a valuable addition to the response in such a way that the response is fully validated by the material referenced.
8. The referencing and professional language used is flawless.