GUIDE
Executive Summary
Introduction –
Summary of Previous Assignment Part B
Marketing Mix
2.1 Product Strategy
PLC
Branding
Packaging
Labelling
Quality
Product Mix/Depth and Width
Augmented Services
2.2. Pricing Strategy
2.3 Place
Channels
Preferred Intensity of Distribution
Place of Retailers
2.4 Promotional Mix
IMC
2.5. People
2.6. Process
Physical Evidence
Recommendation – why is this a good idea
Appendices