SITUATION ANALYSIS ASSIGNMENT PLAN____________ INTRODUCTION This will give an overview of the report. It will provide an overview of online retailing in Australia. The report will mainly be aimed at the provision of information regarding the current status of the online industry in Australia. The key situation analysis tools which will be used include: PESTLE Analysis, and the Porter’s Five Forces Model Analysis. OVERVIEW OF INDUSTRY PERFORMANCE This will mainly provide an overview of the current performance of the online industry in Australia. In this chapter, the key information which will be provided include the overall performance of the industry, the products and services which are being offered, the main competitors, as well as the operating conditions in the online industry. SITUATIONAL ANALYSIS Non- profit marketing Plan Johnson, E.M. (1986). Situation Analysis for Nonprofit Marketing Planning. Nonprofit World 4, no. 4: 26-29. Business Source Complete, EBSCOhost (accessed April 25, 2017). MARKETING ANALYSIS Marketing analysis of sunflower oil market situation within Ukraine. Natorina, A. O. (2014). The marketing analysis of sunflower oil market situation in Ukraine. Economy of AIC, 7, (6), 126-127. The development of the marketing strategy for electronic business through the use of McCarthy’s four marketing mix model and porter's five competitive forces. Azadi, S., & Rahimzadeh, E. (2012). Developing marketing strategy for electronic business by using mccarthy's four marketing mix model and porter's five competitive forces. Emerging Markets Journal, 2(2), 47-58. STRATEGIC ANALYSIS Modelling of Strategic Analysis in Strategic Management. Vaitkevičius, S. (2006). Modelling of Strategic Analysis in Strategic Management. Engineering Economics, 49(4), 37-47. A Strategic Analysis of Multi-Channel Expert Services. Akçura, M. T., & Ozdemir, Z. D. (2017). A Strategic Analysis of Multi-Channel Expert Services. Journal of Management Information Systems, 34(1), 206-231. Strategic Actions Analysis: A new tool for managers. Graham, W. A., & Hede, A. J. (2016). Strategic Actions Analysis: A new tool for managers. Journal of New Business Ideas & Trends, 14(2), 1-22. SWOT ANALYSIS This will detail the strengths, weaknesses, opportunities and the opportunities to be exploited by the firms in the online industry. Diagnostics vs. SWOT Analysis. Verboncu, I., & Condurache, A. (2016). Diagnostics vs. SWOT Analysis. Review of International Comparative Management / Revista De Management Comparat International, 17(2), 114-122. PESTLE ANALYSIS This will present the political environment, economic environment in Australia, the socio-cultural environment, technological environment and the ecological environments in Australia with regards to online industry. PORTER’S FIVE FORCES MODEL Some of the key factors which will be explored with regards to the Porter’s Five Forces Model include: Threat of new entrants into the market: This will detail how easy or difficult it is for new firms to get into the industry Buyer’s bargaining power: Threat of substitute services or products The suppliers bargaining powers Rival among the existing firms Adaptation of Porter's five forces model to risk management. Rice, J. F. (2010). Adaptation of porter's five forces model to risk management. Defense AR Journal, 17(3), 375-388. Conclusion This will provide an overall analysis of the online industry in Australia. It will give the overall status as indicated in the report.