Topic The writer should choose an existing company. we need to suggest the company on a specific problem it is currently facing where innovation can solve. The innovative plan should be specific and also calculate the Rate of return, acceptability and time bound of the innovative idea you want to introduce. We need to have figures and returns in approximate value as well in the document. And do not be more generic and stick to the innovative idea that we are pitching to the company executives Executive Summary The present study intends to discuss the potentiality and scope of innovation for the company you choose and about the company as well Table of Content Number Description Page Number Cover Page i Executive Summary ii Table of Content iii 1.0 Introduction 1 2.0 Brief overview of the company 2 3.0 Problems that innovation can solve 3 4.0 Benefits of the innovation 3 5.0 Financial aspect of the project 3 6.0 Strategic response or plan 6 7.0 Evaluation of the innovation model 7 8.0 Base line model 8 9.0 Project option analysis 9 10.0 Recommended solution 11 11.0 Conclusion 11 12.0 Reference list 12 1.0 Introduction 2.0 Brief overview of the company (about the company you choose) 3.0 Problems that innovation can solve As you are proposing the innovative concept to the company. You need to explain what is the specific problem and how innovation going to help the company do it 4.0 Benefits of the Innovation By implementing your proposed innovation what is the benefit to the chosen company 5.0 Financial aspects of the proposed project As any implement of the project cost the company money you need to also speak about the returns as well. Net Present Value (NPV) of the Project , Rate of return and also pay back period of your proposed project It should be realistic figures.you should also show a comparison and difference through the Annual Cost Sheets and Annual Income Statement of company you chose that how much they will profit or gain over year the first year if they apply your innovative idea and this should be an evidence to convince them 6.0 Strategic response or plan and you should also propose a strategic response plan and how to implement the innovative idea 7.0 Evaluation of the innovation model in here you should evaluate your proposed model and explain it to the company executives 8.0 Base line model The base line model will help the company to understand how they can be benefitted for the company by implementing the innovative idea 9.0 Project option analysis 10.0 Recommended Solution 11.0 Conclusion 12.0 Reference list give minimum of 16 academic references and should be in APA