Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information Subject Code: MBA501 Subject Name: Dynamic Strategy and Disruptive Innovation Assessment Title: Business Portfolio and Dynamic Capability Development Report Weighting: 30% Total Marks: 30 Slide Limit: 20 Slides (and an accompanying notes page for each slide) . Assessment Description . You are required to review an organisation case study including statistical information on business unit performance and current market conditions. The case study will also include information regarding the organisation’s current capacity to respond effectively to change. You must then prepare a Business Portfolio and Dynamic Capability Report slide presentation, including accompanying notes of no more than 100 words per slide, using the following headings: A. Business Portfolio Analysis Plot each business unit on a BCG matrix, GE-McKinsey matrix, and Synergy matrix. B. Business Portfolio Recommendations Provide recommendations to the organisation for the strategic management of each business unit with explanations for each recommendation. C. Dynamic Capability Analysis Prepare an assessment of the organisation’s dynamic capability including its capacity to: 1. Identify and assess opportunities 2. Mobilise resources 3. Transform and reconfigure strategic assets D. Dynamic Capability Recommendations Provide recommendations to the organisation for enhancing overall dynamic capability with explanations for each recommendation. COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Criteria F (Fail) 0%-49% P (Pass) 50%-64% CR (Credit) 65%-74% D (Distinction) 75% - 84% HD (High Distinction) 85%-100% Mark Assessment Content (Subject Specific) OUT OF 80 MARKS Business Portfolio and Dynamic Capability Report Business Portfolio Analysis BCG, GE-McKinsey, and Synergy matrices either unclear or not used at all indicating poor understanding of business portfolio models. Demonstrated understanding of business portfolio categorisation methodology. BCG, GE-McKinsey, and Synergy matrices are reasonably clear and incorporate the essential features of the basic models. BCG, GE-McKinsey, and Synergy matrices correctly used to accurately plot each business unit indicating strong understanding of business portfolio categorisation methodology. Comprehensive understanding of business portfolio categorisation methodology evident from highly accurate plotting of business units on BCG, GEMcKinsey, and Synergy matrices. Demonstrated advanced level understanding of business portfolio categorisation methodology. BCG, GEMcKinsey, and Synergy matrices are clear, easy to interpret and incorporate features that go beyond basic models. /20 Business Portfolio and Dynamic Capability Report Business Portfolio Recommendations Recommendations demonstrate poor understanding of strategic management and business portfolio concepts. Explanations for recommendations not provided or unclear or illogical. Recommendations demonstrate reasonable understanding of strategic management and business portfolio concepts. Meaningful explanations for appropriate recommendations provided in mostly comprehensible language. Recommendations demonstrate solid understanding of strategic management and business portfolio concepts. Relevant explanations for logical recommendations provided in comprehensible language. Recommendations demonstrate comprehensive understanding of strategic management and business portfolio concepts. Proficient explanations for effective recommendations provided in clear language. Recommendations demonstrate advance level understanding of strategic management and business portfolio concepts. Detailed explanations for innovative recommendations provided in clear and concise language. /20 Business Portfolio and Dynamic Capability Report Dynamic Capability Analysis Brief and inaccurate analysis indicating poor understanding of dynamic capability activities and adjustments. Demonstrated understanding of dynamic capability activities and adjustments. Mostly accurate analysis based upon appropriately identified dynamic capability principles. Meaningful analysis based upon accurately identified dynamic capability activities and adjustments indicating strong understanding of dynamic capability principles. Comprehensive understanding of dynamic capability activities and adjustments evident from highly accurate analysis incorporating all relevant dynamic capability concepts. Demonstrated advanced level understanding of dynamic capability activities and adjustments. Analysis is penetrating and insightful with findings that go beyond fundamental dynamic capability principles. /20 Business Portfolio and Dynamic Capability Report Dynamic Capability Recommendations Recommendations demonstrate poor understanding of strategic management and dynamic capability concepts. Explanations for recommendations not provided or unclear or illogical. Recommendations demonstrate reasonable understanding of strategic management and dynamic capability concepts. Meaningful explanations for appropriate recommendations provided in mostly comprehensible language. Recommendations demonstrate solid understanding of strategic management and dynamic capability concepts. Relevant explanations for logical recommendations provided in comprehensible language. Recommendations demonstrate comprehensive understanding of strategic management and dynamic capability concepts. Proficient explanations for effective recommendations provided in clear language. Recommendations demonstrate advance level understanding of strategic management and dynamic capability concepts. Detailed explanations for innovative recommendations provided in clear and concise language. /20 COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Structure Format and Presentation OUT OF 20 MARKS Answer clearly and logically presented Serious lack of organisation. Content of slides or notes pages does not refer back to or relate to main arguments. Writing is formulaic, i.e. “in conclusion,” “another example is….” Writing style could be more effective. Organisation is hard to follow; there is little progression of ideas. Little or no transitions between slides. Need to more effectively weave main arguments throughout. Slides are generally well organised. Better transitions needed. The progression of ideas could be more thoughtful. Slides and note relate back to main arguments to prove argument. Ideas & arguments are well structured. Thoughtful progression of ideas and details. Sound transitions between slides and notes pages. Major arguments are effectively made. Ideas & arguments are effectively structured. Thoughtful progression of ideas and details. Excellent transitions between slides and notes. Concluding comments leave the reader thinking. Major arguments are effectively woven throughout everybody slides, with ideas always related back to main arguments. /4 Appropriate theory and research used to answer question posed The critique does not have appropriate structure and lacks direction. No significant observations made from appropriate theory and research. Poor writing and expression of arguments. Reasonable critique which examines the relevant issues and makes reasonable observations made from appropriate theory and research. Reasonable writing and expression of arguments. Good critique examines the relevant issues and makes good observations from appropriate theory and research. Good writing and expression of arguments. A very good critique, considers all the relevant issues and makes important observations from appropriate theory and research. Very good writing and expression of arguments. Fully considers all the relevant issues and makes significant observations from appropriate theory and research. Excellent writing and expression of arguments. /4 Correct academic writing style used, including correct spelling, grammar and punctuation Needs more sentence variety. Little or no thought given to diction. Tone or language is conversational. Contains much informal language. Uses “I” or “you.” Contains many examples of unclear or awkward phrasing. Needs more sentence variety. Attention needed with diction. Contains informal language or conversational tone, or uses “I” or “you.” Unclear or awkward sentence phrasing. Sentence variety is adequate. Tone is appropriate. Diction is clear, but could be more effective. Language is academic, and writing is clear and effective. Very little or no unclear or awkward phrasing. Sentence variety is effective and good. Tone is appropriate and consistent. Diction/ vocabulary is appropriate and effective. Language is academic. Writing is clear and concise. Sentence variety is effective and sophisticated. Tone is appropriate and consistent. Diction/ vocabulary is sophisticated and effective. Language is academically sound. Writing is clear, concise, and strong. /4 Format of answer consistent with question requirements and KBS guidelines No efforts made to follow submission and editing, spacing, etc requirements. Meets most editing, spacing, fonts, and other editing requirements. Some requirements not met. Meets editing, spacing, fonts, and other editing requirements. Meets almost all editing, spacing, fonts, and other editing requirements. Meets all editing, spacing, fonts, and other editing requirements. /3 Layout of slides is of a professional standard The layout of the slides is inconsistent, difficult to follow, and unprofessional. The layout of the slides is clear enough but there is little engagement. The layout of the slides is clear and easy to follow, with evidence there has been consideration in the process. The layout of the slides is of a standard worthy of a corporate audience with only minor editing required. The layout of the slides is of the highest professional standard with no further editing necessary. /3 Word count is within + / - 10% of requirement Word count is within + / - more than 15% of requirement Word count is within + / - 15% of requirement Word count is within + / - 10% of requirement Word count is within + / - 5% of requirement Word count is within + / - 0% of requirement /2 COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Marking Rubric Comments: /80 /20 /100