Reflection 4 (Personal Branding/Personality Profiling and Career Planning Task Details Weight: 5% Task Overview: Reflect on: (1) the personal brands of TWO accounting professionals as portrayed in their LinkedIn profiles and the creating your own personal brand, (2) lessons learned in the Career Boot Camp. Marking criteria: 1. Analysis and synthesis of information/knowledge/learning from a range of experiences/sources 2. Critical self-reflection to formulate professional development strategies. 3. Completeness and relevance 4. Overall clarity Deliverables: 500-700 word reflection Additional requirements: Formatting: Standard 12 point font, 1.5 line spacing, side margins 2.5cm wide. Referencing: All sources (ie the work and ideas of others) cited and referenced using a standard referencing system. Preparation/Instructions: Critically review the profiles of TWO accounting professionals posted on LinkedIn. (Open the file “speakers profiles.pdf” provided for more information) Compare and contrast the personal brands in the profiles to highlight THREE differences of their personal brands. Write your own personal brand. Critique your personal brand in terms of strengths and weaknesses in relation to entering the accounting profession. Identify and justify TWO specific actions you can take strengthen your personal brand before you graduate. Critically analyse lessons learned by you from the Career Boot Camp you attended organised by CPA Australia. ( I have attended Career Boot Camp, during the event, the speakers were talking about job interview, how to attract to recruiters …) Review your work. Make sure the structure of the paragraphs and sentences is clear. Fix spelling and grammatical errors. Make sure you have cited and referenced accurately. Penalties: Late submission will not be accepted for marking, i.e., a mark of ZERO will be assigned accordingly.