MGT530 - International Business Session 1 2017 Faculty of Business, Justice and Behavioural Sciences School of Management and Marketing Internal Mode Welcome to a new session of study at Charles Sturt University. Please refer to the University’s Acknowledgement of Country (http://student.csu.edu.au/study/acknowledgement-of-country). ents with respect and acknowledge their contributions to the discussions. Students should provide each other with a supportive, positive and inquiring environment where ideas can be shared regardless of individual levels of experience and expertise. Lastly, it is expected that you will adopt a professional approach to these postings. Remarks that are deemed to be offensive, rude, discriminatory or in bad taste will attract immediate action from the subject coordinator. CSU has an extremely low tolerance for inappropriate online behaviour. Assessment item 3 Major Assignment - Part 2 Value: 50 % Due date: 26- May -2017 Return date: 19- Jun -2017 Length: Approx 3,000 to 3,500 words Submission method options Alternative submission method Task This assessment item is Part 2 of your International Business Report and focuses on Topics 7 to 12 of this unit. Having now completed a major analysis of the environment in which your business will operate you will need to prepare Part 2 of your International Business Report which will offer strategy recommendations to your organisation. Your assessment will again be in report format and should cover the following: Executive Summary (a 2 page (maximum) summary of key findings, strategies and outcomes). Introduction to the report. Brief background to company and selected international country: ie brief approx 2 page synopsis of Assessment 1 (Topics 1-6 as well). Additional analysis reflecting your further country analysis (Topic 7) Recommendation for entry mode and multinational structure/competitive strategy with justification (Topics 8 and 9) Marketing and R&D considerations (Topic 10) Recommendations regarding production (Topic 11) International HRM issues and considerations (Topic 12) Conclusion References in APA format Note that you need to ensure that you refer to the theories covered in the Topics 7 to 12 within your report demonstrating your understanding of these theories and concepts and their application to international business. As with the first part of this Task, you are expected to find sources beyond your textbook to strengthen your arguments. Rationale The aims of the assignment are: to provide you with an opportunity to apply the theoretical ideas and models you have studied to a real organisation; demonstrate the application of the knowledge gained in the first six (6) topics to the development of strategies and marketing decisions in an international market (Topics 7-10); allow you to develop your information searching and critical thinking skills; and provide you with further experience in academic writing. It addresses the following learning objectives for this subject: be able to identify general and specific issues as well as new trends facing managers of international business operations, and design strategies to respond to these issues; be able to research and evaluate the attractiveness and viability of conducting business in specific locations around the globe; be able to research and recommend appropriate strategies for the form, location and operational strategies of an international firm. Marking criteria The marking criteria for this assessment is as follows: Fail (F) 0-49 Distinc Poor/unacceptable/Not 75-84 Pass (P) 50-64 Credit (C) 65-74 CRITERION attempted/requires Very g Acceptable/Satisfactory/Proficient Good/Well done further exceed development/needs expect improvement 4 – Strategy Recommended Recommended strategies are Suggested Sugges recommendations & strategies missing or not reasonable and generally supported marketing, market justification for supported by findings by findings from macro production and produc Marketing, R&D, from macro environment and firm situation. HR strategies are HR stra Production, & environment and firm appropriate and approp International HRM situation. justified in justifie (30 marks) relation to macro relation environment, environ company size, compan strategy and strategy resources. resourc take in conside cultura firm ca and wi issues. The report was neat and well Organi The report was structured. present unprofessional, unclear The report was neat and well Presentation of repo and not well structured. structured. Presentation mostly follows profess 5 –Structure, Table of contents, follows guidelines ie 1.5 spacing, guidelines ie 1.5 standar organisation, headings, page numbers page numbers, easy to read font. spacing, page Present presentation and etc were missing or Reference list on separate page. numbers, easy to follows grammar inconsistent. Some minor issues. read font. guideli (10 marks) Reference list on Meaning unclear and/or Meaning apparent but language not separate page Fluent grammar and/or always fluent. Some spelling and style. G spelling contained grammatical errors. Language mainly and spe frequent errors. fluent. Grammar accurat and spelling mainly accurate. Consistent and sustained acknowledgement of sources of information and data throughout report. Most Consis citations follow sustain APA method of acknow Referencing was of a satisfactory referencing with of sour standard with consistent and few errors. These inform sustained acknowledgement of references were data th Referencing needed sources of information and data presented report. improvement. Sources throughout report. Shows clear reasonably Referen were uncited / poorly attempt to follow APA method of clearly in the of a hig cited / demonstrated referencing. Some errors evident reference list, standar 6 - Research and using a consistent Majori little attempt to comply e.g. page numbers missing from referencing format (not citation with APA system. direct quotations or errors in (15 marks) missing many and ref Reliance on few and/or referencing websites. Overall references). referen poor quality sources. references were presented There was likely a reasonably clearly in the reference conform reliance on one source list, using a consistent format (not Used a variety of standar of literature. missing many references). authentic Presentation As is the case with Part 1 of this Major Assignment, a report format is required, the details of which are contained in an earlier part of this Outline. Requirements Students should ensure their report addresses the following: Key strategies Is a suitable strategy presented that explains the position that the organisation should try to achieve in the overseas country? How sensible are the strategies in light of the information gained in Assessment 1? How reliable or realistic are the strategies? Do they demonstrate sound understanding of international business? Critical Analysis Is information gained in Assessment 1 applied when developing strategies? Is adequate consideration given to macro-economic variables and country specific issues? Are company and competitor issues evaluated effectively? Research Has research from a range of authoritative sources been integrated into your work? Structure Is the report developed logically and well-structured? Does the writing flow well? Writing style Is the overall impression of a convincing professional report, with credible logical arguments supported by theory and facts from published sources? Is the style concise and lucid to give a coherent succinct summary, or is it difficult for the reader to get the point? Is the grammar and language appropriate for a postgraduate level academic report? Presentation Have you presented a quality product with tidy layout, and free of typos? Referencing Have books, articles and websites which have contributed directly to the assessment been acknowledged appropriately in APA format throughout the report? Has a well-formatted reference list been included? 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