5/25/2017 nit rofile 20052 exus cademic entre http://nexus.cu.edu.au/courseprofile/iecourseode 20052termode 2171 /5 3 ritten ssessment Assessment Title ndiidual ritten as 3 Tas escription Individual Written Tas his indiidual ritten tas 3 is directly related to your midterm assessment i.e. indiidual ritten tas 2. his final tas is a summatie assessment and a portfolio that uilds upon the assessment tas 2. herefore this final tas reuires your noledge sills experience and feedac that you learned from the assessment tas 2. n fact aout 50 discussion of your ritten tas 3 ill e generated from the assessment tas 2. oeer please mae sure that the turnitin matching rate is still less than 30. hile the assessment tas 2 ased you to analye and prepare a report on mareting and competitie enironment of a niersity rand the assessment tas 3 reuires you to prepare a mareting plan for 21 for the same niversity rand ased on your analysis of mareting and competitie enironment of a niersity rand. he mareting plan should include ut is not limited to: executive summary, background, market summary and demand analysis, demography including segmentation & target market analysis, PEST analysis, competitor analysis including their aim, objective and marketing promotion analysis (write about a close competing brand), SWOT analysis, value & brand positioning analyses, proposed marketing aim and promotional objectives for 201 with justification, marketing mix strategies, competitive strategies, media and budget allocation for 201 with justification, expected outcomes and conclusion, and finally, references. Notes: he ord limit for this report is 3000 excluding astract or executie summary and references. t is expected that the report ill e ased on research findings including data and information from the ustralian ureau of Statistics ustrade releant and authentic esites textoos recent i.e. 20122017 and releant ournal papers personal experience and oseration and your formatie assessment i.e. indiidual ritten tas 2. his report reuires students to demonstrate an understanding of releant concepts theories tools and models discussed in this unit. ou need to follo similar examples that are aailale in your textoo oodle site and/or on the e. ou are strongly suggested to attend the lecture tutorial and online discussion sessions. ach assessment must e uploaded as a .doc or .docx file ord file. he urnitin matching rate must not exceed 30. he unit coordinator in consultation ith ill decide aout the nature of a penalty for a greater than 30 matching rate. lease familiarie yourself ith the policies such as assessment extension late sumission penalty and the lie. lease cite and reference releant data and information here applicale. he examiners expect authentic citations/references for G data per capita income sales data demographic data maret share and groth related data and the lie. or data related to media and udget allocation G matrix industry competitors sales/maret share product life cycle maret share and groth data and the lie can e hypothetically deeloped if you do not find those. n these cases simply rite source: assumed and prepared for this assignment tas only. lease rememer that the data/info that is readily aailale on the e or in other pulished resources cannot e assumed for the purpose of this assessment tas. f you hae any difficulty please discuss this ith your lecturer/tutor and unit coordinator. Assessment ue ate ee 12 riday 02un2017 05:00 S Return ate to tudents xam ee riday 1un2017 Weighting 0 Assessment Criteria itle page tale of contents executie summary: 3 mars acground: 2 mars aret and demand assessment including demography segmentation target maret analysis: 3 mars S analysis: 2 mars ompetitor analysis including their aim oectie and mareting promotion analysis: 3 mars S analysis: 2 mars alue rand positioning analyses: 2 mars 5/25/2017 nit rofile 20052 exus cademic entre http://nexus.cu.edu.au/courseprofile/iecourseode 20052termode 2171 5/5 2017 niersity age generated y appsprod01.cu.edu.au at hu ay 25 13:3:05 S 2017 areting aim and promotional oecties for 201: mars areting mix strategies: 5 mars ompetitie strategies: 5 mars edia and udget allocation for 201: 5 mars xpected outcomes and conclusion: 2 mars itation language format and references: 2 mars Referencing tyle merican sychological ssociation ubmission nline ind the upload lin in the unit oodle site. earning utcomes ssessed his section can e expanded to ie the assessed learning outcomes Graduate ttriutes his section can e expanded to ie the assessed graduate attriutes