Kent Institute Australia Pty. Ltd. Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458 Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051 ASSESSMENT BRIEF COURSE: Bachelor of Business / Bachelor of Accounting Unit: Marketing Principles Unit Code: MKTP103 Type of Assessment: Individual Oral Presentation and self-reflective summary Length/Duration: 10-minutes individual presentation with minimum 5 slides Unit Learning Outcomes addressed: 1. Explain and critically think the basic concepts, principles and theories of marketing 2. Apply tools, techniques and frameworks of marketing to evaluate and critically analyse real life marketing problems and making decisions under various marketing contexts 3. Construct written works and communicate ideas in light of theoretical understanding of marketing principles. Submission Date: In-class from week 6 to 11 Assessment Task: Every individual student is required to prepare and present a 10-minute presentation on a selected business topic. A self-reflective summary on the task (within 1000 words) and presentation slides should be submitted in Moodle before the presentation. Total Mark: Presentation 100, Presentation summary 100 Weighting: 15% (Presentation 10%, Presentation summary 5%) Students are advised that any submissions past the due date without an approved extension or without approved extenuating circumstances incurs a 5% penalty per calendar day, calculated from the total mark E.g. a task marked out of 40 will incur a 2 mark penalty per calendar day. More information, please refer to (Documents > Student Policies and Forms > POLICY – Assessment Policy & Procedures – Login Required) Kent Institute Australia Pty. Ltd. Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458 Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051 ASSESSMENT DESCRIPTION: Students are required to collect primary and secondary information on a popular product widely available in Australian market and deliver a 5-minutes in-class individual presentation on the product. The topic areas covered in the presentation (not inclusive) may include marketing mix, market environment and holistic marketing concepts. The softcopy of the presentation slides, presentation summary (not more than 500 words) and other supporting materials (if any) are to be uploaded in the Moodle before the scheduled presentation date. The assignment will include the following activities: a) Select the product and get it approved by the lecturer before week 3, b) Book an in-class presentation time with the lecturer (may be preannounced), c) Collect secondary product information through desk research, d) Take product images directly from the market – at least 10 images (own work) should be included in the presentation e) Prepare the presentation slide and presentation summary, f) Rehearse the presentation in front of your friends and families or other group members, g) Upload the presentation, presentation summary and supporting materials (if any) on and before the presentation date, h) Make the presentation in the class. ASSESSMENT SUBMISSION: Presentations will be organised on a pre-arranged time between week 4 and 11. Early birds will be marked more leniently than the students coming late to book a presentation. You will not receive any marks if you are absent in your scheduled presentation time. However, consideration may be offered only under medical ground or other extenuating circumstances. You must provide appropriate supporting paper for consideration. Presentation slides, project summary, and supporting materials must be submitted online in Moodle. All materials MUST be submitted electronically in Microsoft Office format. Other formats may not be readable by markers. Please be aware that any assessments submitted in other formats will be considered LATE and will lose marks until it is presented in Microsoft Office format. No paper based or hardcopy submission will be accepted. Our Academic Learning Support (ALS) team would be happy to help you with understanding the task and all other assessment-related matters. For assistance and to book one-on-one meeting please email one of our ALS coordinators (Sydney [email protected]; Melbourne [email protected] ). For online help and support please click the following link and navigate Academic Learning Support in Moodle. http://moodle.kent.edu.au/kentmoodle/course/view.php?id=5 Your presentation must be created in electronic format (e.g., MS PowerPoint) and you are required to bring the file in a portable storage device (e.g., USB drive) on the presentation day. Kent Institute Australia Pty. Ltd. Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458 Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051 MARKING GUIDE (RUBRIC): IN-CLASS PRESENTATION Criteria Detail Score Comments Professionalism On time for presentation, formal attire 10 Structure Clear introduction, body and conclusion. Each part included necessary parts. 20 Synthesis Use of theoretical frameworks available in class lecturers, prescribed text and other relevant materials 40 Communication Skills Displayed engagement and interaction with audience 15 Vocal qualities Clarity, pace, fluency, pronunciation, vocabulary, sentence structure, grammar 5 Use of visual aids Carefully prepared and utilised well. Minimal errors, well-designed. 10 Total score 100 MARKING GUIDE (RUBRIC): PRESENTATION SUMMARY Categories Detail Score Comments Self-disclosure Seeks to understand concepts by examining openly your own experiences in the past as they relate to the topic, to illustrate points you are making. 30 Connection to outside experience Makes clear connections between what is learned from outside experiences and the topic. 30 Connection to class discussions & learning outcomes Synthesize, analyse and evaluate thoughtfully selected aspects of ideas or issues from the class discussion as they relate to this topic. 30 Writing Skills Cohesiveness, articulation of thoughts, evidences of work, presentation, spelling or grammar errors. 10 Total Score 100 Kent Institute Australia Pty. Ltd. Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458 Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051 GENERAL NOTES FOR ASSIGNMENTS Assignments should usually incorporate a formal introduction, main points and conclusion, and will be fully referenced including a reference list. The work must be fully referenced with in-text citations and a reference list at the end. We strongly recommend you to refer to the Academic Learning Skills materials available in the Moodle. For details please click the link http://moodle.kent.edu.au/kentmoodle/course/view.php?id=5 and download the file “Harvard Referencing Workbook”. Appropriate academic writing and referencing are inevitable academic skills that you must develop and demonstrate. We recommend a minimum of FIVE references, unless instructed differently by your lecturer. Unless specifically instructed otherwise by your lecturer, any paper with less than FIVE references may be failed. Work that includes sources that are not properly referenced according to the “Harvard Referencing Workbook” will be penalised. Marks will be deducted for failure to adhere to the word count – as a general rule you may go over or under by 10% than the stated length. GENERAL NOTES FOR REFERENCING High quality work must be fully referenced with in-text citations and a reference list at the end. We recommend you work with your Academic Learning Support (ALS) site (http://moodle.kent.edu.au/kentmoodle/course/view.php?id=5) available in Moodle to ensure that you reference correctly. References are assessed for their quality. You should draw on quality academic sources, such as books, chapters from edited books, journals etc. Your textbook can be used as a reference, but not the lecturer notes. We want to see evidence that you are capable of conducting your own research. Also, in order to help markers determine students’ understanding of the work they cite, all in-text references (not just direct quotes) must include the specific page number/s if shown in the original. Before preparing your assignment or own contribution, please review this ‘YouTube’ video by clicking on the following link: Plagiarism: How to avoid it PLAGIARISM: HOW TO AVOID IT You can search for peer-reviewed journal articles, which you can find in the online journal databases and which can be accessed from the library homepage. Wikipedia, online dictionaries and online encyclopaedias are acceptable as a starting point to gain knowledge about a topic, but should not be overused – these should constitute no more than 10% of your total list of references/sources. Additional information and literature can be used where these are produced by legitimate sources, such as government departments, research institutes such as the NHMRC, or international organisations such as the World Health Organisation (WHO). Legitimate organisations and government departments produce peer reviewed reports and articles and are therefore very useful and mostly very current. The content of the following link explains why it is not acceptable to use non-peer reviewed websites: Why can't I just Google? (thanks to La Trobe University for this video).