IMPORTANT ADVICE FOR ASSESSMENT 3 · Assessment Criteria (all criteria are equally weighted) 1. Topic - Impact of brand image on consumer buying behaviour 2. Justification and potential output of the research 3. Conceptual framework 4. Methodology, organisation of the study, project budget and schedule 5. Accurate referencing, use of correct English and logical sequences between sentences and paragraphs and a good introduction 3000 words.