Executive Summary [Write your executive summary here. The executive summary is a summary of the whole report. This should be done last and include an overview of the whole report as well as and key findings – no longer than 1 page. Please note there is a difference between an executive summary and an introduction. The executive summary and reference list is not included in the word count.] Introduction [Write the introduction to your report here. The introduction provides context for the report. Introduce your company briefly, the industry, the purpose of the report, and the new market/country you are analysing to determine market potential and finally recommend/or not recommend entry. All research should be referenced properly using in-text citations – ask if you do not know what this means. There is a referencing guide on Moodle to assist you as well]. Overview Company Operations [Address this section by searching company documents online. See company website for Media Centre/Investor Centre, News, and/or About Us pages, specifically look into the annual reports. Also search online marketing industry websites, news articles etc. Need to provide a comprehensive but succinct summary of company history, operations, mission, values and product/services, and brief company objectives and strategy. All research should be referenced properly using in-text citations – ask if you do not know what this means. There is a referencing guide on Moodle to assist you as well]. Business Environment Analysis Political Environment Political context [Discuss the political and relationship between both countries and the political environment in the new potential host market. You will find details on this through news reports and the government and industry websites. Specifically you should discuss: Trading agreement and the historical context of these. Government interventions that promotes or restricts trade between the two countries? The level of political risk in the host country. All research should be referenced properly using in-text citations – ask if you do not know what this means. There is a referencing guide on Moodle to assist you as well]. Legal Environment Legal environment of host country [Include research relating to the legal environment in the new market. Include only information that is relevant for your industry. What are the legal requirements for international businesses operating in the new country regarding employment, operations, foreign ownership of land, buildings and other investments? If you are a food retailer or producer/manufacturer what food safety and handling laws and regulatory bodies do you have to abide by in the new country? What product (illegal/labelling etc.), pricing, promotion, distribution laws impact your operations in the new country? All research should be referenced properly using in-text citations – ask if you do not know what this means. There is a referencing guide on Moodle to assist you as well]. Cultural Environment Cultural environment of host country [Describe the cultural trends and cultural context of the new market. You should be using sources such as: news articles, government reports, industry reports etc. to help assess the cultural trends in the new country. Some consideration could be: What are the main demographic groups within this country? What are the main cultural trends (attitudes and behaviours of consumer and/or business market) across your industry within the new country? Your discussion should be guided by what is relevant for your industry. For instance: Some general potential trends that might influence how you make, communicate and distribute products could include: Attitudes towards your industry or product category Attitudes generally towards CSR and sustainability. Attitudes and behaviours regarding e-commerce, smart devices, social networking. All research should be referenced properly using in-text citations – ask if you do not know what this means. There is a referencing guide on Moodle to assist you as well]. Cultural comparison between home and host country [Using Hofstede cultural comparison tool, compare the cultures for each country across all dimensions, then briefly discuss: the most similar dimensions the most different dimensions Use this link to find the comparison tool: https://www.geert-hofstede.com/countries.html. All research should be referenced properly using in-text citations – ask if you do not know what this means. There is a referencing guide on Moodle to assist you as well]. SWOT Analysis Strengths [Reflect on your company and identify the capabilities and strengths of this company to enter your new market. You will need to consider the capabilities of your company and the requirements for this new entry, including: Financial or other assistance from your own government Country of origin impact Strategic location International experience Product or market expertise Branding Operational expertise. Consider all the factors that contribute to your company’s competitive advantage at home and abroad.] Weaknesses [Reflect on your company and identify the weaknesses of this company to start trading internationally, specifically to your newly identified market/country/region. You will need to consider the weaknesses of your company and the requirements for entry, including: Lack of financial or other assistance from your own government Country of origin impact Not being in a strategic location to trade Lack of international experience Lack of product or market expertise An unknown or disliked corporate brand Lack of operational expertise. Consider all the factors that detract from your company’s competitive advantage at home and abroad.] Opportunities [Reflect on the political and legal and cultural analysis and discuss any opportunities for your company to start trading in your newly identified market/country/region.] Threats [Reflect on the political and legal and cultural analysis and discuss any potential threats for your company to start trading in your newly identified market/country/region.] Table 1.1 SWOT Analysis STRENGTHS WEAKNESSES List the strengths here List the weaknesses here OPPORTUNITIES THREATS List the opportunities here List the threats here Strategic Recommendations [In separate recommendations, reflect on your SWOT analysis and identify and discuss the following: Recommendations for leveraging strengths Recommendations for seizing opportunities Recommendations for minimising weaknesses Recommendations for mitigating threats To conclude this section you should state your position as to whether or not the company should venture into this market.] Reference List [Ask either your lecturer or the librarian if you are unsure how to use Harvard style referencing –Not included in the word count. See this video for help with referencing: https://www.youtube.com/watch?v=NDgqqPvMn0U As well as you library referencing guide on Moodle. References should be in alphabetical order. Do not use bullet points to separate the references - you only need a space in between each].