Assignment Task 4
Group Report -please refer to the marking guide for additional information
Executive Summary: An executive summary is required for this report and comes before the Table of Contents
CONTENT
Relevant business plan elements developed including:
Business
-Overview of unique, new business venture in Hospitality/Tourism
- Goals and Objectives
-Key Components of the business
Including management and personnel
Legal Structure
Legal Issues
Market Research
-Industry and Customer analysis
Macro / Micro overview
-Competitor analysis
-SWOT analysis
Marketing Plan component analysis
Risk analysis
Marketing
Brand name
-logical development and application- relevance to the business venture
Example provided with with positioning line
Market – Segments and Target markets
- Description/characteristics
- -estimated size of market segment
- - estimated size of target markePossibly describe the market in terms of numbers of individuals and potential dollar spend
Market Positioning
- Clear and logical positioning of the product in the market place
Clear identification of your competitive advantage/unique Selling Proposition and customer value
– What sets your offer apart from the completion
-Why will people buy your product/service
Marketing Mix
Product- clear description of product offering and pricing strategies
Promotional Strategies- Advertising/digital marketing components
-clearly outline relevant channels to be used and the message content
-Provide rationale for choice of medium
Examples of promotional strategy
Distribution
- How and where will the product/service be sold – detailed overview
Financials – clear and realistic financial projections -P&L forecasts Break even analysis etc
.. - clear outline of capital/funding required for the business over the next 3 years
Conclusion/Summary
A persuasive overview as to why your business will be successful and why it is worth investing in
Appendices with supporting documentation
Appropriate In Text referencing and Reference List