IPEMBA Assignment for Marketing Management Programme : Master of Business Administration Module : Marketing Management Term : IPEMBA-2017T2 May – July 2017 Online Submission Deadline: Before 9th July 23:59 (Malaysia Time Zone) Word Count : 4000 words maximum IPEMBA Assignment for Marketing Management The Context You are the Country Marketing Manager of a large multinational corporation involved in h e a v y i n d u s t r i a l products based in one of the Asia countries. The Task You are given the task to review one of the product line which is experiencing declining sales and market share and to formulate a new Marketing Plan to increase sales and marketing in the country you are based and to present this new Marketing Plan to the Regional Marketing Director for A s i a before implementation. Your marketing plan will consist of FIVE key sections: 1. Executive Summary 2. Situation Analysis (Marketing Audit) 3. Marketing Objectives 4. Marketing Strategies and Programmes 5. Finance and Budgeting 6. Marketing Monitors and Controls Instructions for the Marketing Plan Report: Your report (not exceeding 4000 words) should incorporate the following: (a) Executive Summary (5%) 200-300 words, not to be included in the word count. (b) Introduction (10%) You should provide a concise overview of the profile of your company, market segment and position in the market as well as brief product details to be marketed. (c) Main Body (65%) You should identify suitable theories, frameworks, techniques or models to use in the report when undertaking the crafting and formulation of the Marketing Plan with its various key components to derive and support possible reasons that explain what, how and why the said strategies were proposed and be organized under appropriate main and sub-headings. (d) Conclusion and Recommendations (10%) Direct the end of your report to the Regional Marketing Director for South East Asia of your company to convince him or her of your Marketing Plan to be implemented. (e) Citations and References (10%) Harvard-style reference system within-text and end text referencing list. Have a minimum of 12 references. Further Instructions Font Style: Times New Roman & Font Size:12 Line Spacing:1.5 Page Layout/ Orientation: Portrait All the margins should be set about 25mm on both sides (i.e. left & right) of each page. Numerical Systems (e.g1.0, 1.1and1.1.1) should be used for each section and sub-section. Word count must be indicated on the cover page of the assignment. Important Note: This assignment MUST be submitted on or before the due date which is the 9th July 2017. Word Count Your word count should not include your reference list or appendices. You should provide your word count also at the end of your report. Exceeding the word count by more than 10% will result in a penalty of 10% of your marks for your work. If your work is significantly shorter, then you will probably have failed to provide the level of detail required. Assessment Grading Criteria Classification Mark (%) Description Distinction 70-100 As for “60-69 marks” band plus the following: Shows clear evidence of wide and relevant reading and an engagement with the conceptual issues. Develops a sophisticated and intelligent argument. Shows a rigorous use and a sophisticated understanding of relevant source materials, balancing appropriately between factual detail and key theoretical issues. Materials are evaluated directly and their assumptions and arguments challenged and/or appraised. Shows original thinking and a willingness to take risks. Commendation 60-69 Shows strong evidence of critical insight and critical thinking. Shows a detailed understanding of the major factual and/or theoretical issues and directly engages with the relevant literature on the question set. Develops a focused and clear argument and articulates clearly and convincingly with a sustained train of logical thought. Shows clear evidence of planning and appropriate choice of sources and methodology/concepts/models. Pass 50-59 Shows areas on able understanding of the major factual and/or theoretical issues involved. Shows evidence of planning and selection from relevant sources. Demonstrates some knowledge of the relevant literature. Text shows, in places, examples of a clear train of thought or argument. Text is introduced and concludes appropriately. Marginal Fail 40-49 Shows some awareness and understanding of the factual or theoretical issues, but with little development. Misunderstandings are evident. Shows some evidence of planning, although irrelevant/unrelated material or arguments are included Poor Failure <40 Fails to answer the assignment question or to develop an argument that relates to the question set. Does not engage with the relevant literature or demonstrate knowledge of the key issues. Contains clear conceptual or factual errors or misunderstandings. Academic honesty and Plagiarism Please acknowledge all references and sources that you use in your work. This is not just good manners but also academic honesty. Refer to “How To Avoid Plagiarism.” which is provided for your guidance found in the Introduction session. Importance note: Before you upload your assignment submission, you MUST first submit your assignment for plagiarism screening via: [email protected] by or before week 8 (2nd July – 8th July 2017) from the commencement of your module on 8th May 2017. Please specify clearly your Student ID, Full Name and the Module Title. Based on the plagiarism check results, you are required to take the required steps as detailed in the table as provided in the latest circular on plagiarism policy with effect May 2016 and upload the assignment for grading as follows: 1. Students’ assignment who clear the test (15% or less) will upload their assignment by 9th July 2017 or earlier for marking 2. Students’ assignment who failed the test marginally (16-20%) will be required to make required changes in their assignment and then upload for marking by 16th July 2017 or earlier. 3. Students with (21-35%) will be required to redo and resubmit their assignment and submit for plagiarism check on 6th – 12th July before uploading for marking on 13th August 2017. The marks will not be capped. 4. Students with (36% and more) will be required to redo and resubmit their assignment and submit for plagiarism check on 6th – 12th July before uploading for marking on 13th August 2017. The marks will be capped.