Research Tool
Introduction
Measuring a given phenomenon through a testing device is known as a research tool. This paper will provide a research tool to collect quantitative information to find out whether a consumer really go by their words about their ‘ethical grounds’ when it comes to actual purchase of a product and taking it to the check-out counter. The research tool that was used to collect information here is surveys. A group of people participated in developing this survey, to determine the goals of survey and developing survey questions through individual and group brainstorming leading to discussions. There was prime focus on wording the questions so that it is clear and understandable to the respondent and they can provide required data. Following to that, a preamble was outlined which stated the instructions for survey, contact details, topic of research and reinsuring the confidentiality of the provided data. Survey was pilot tested by the group members, leading to revision and finalisation of the survey.
Consent for Survey
This is an invitation to participate in an ethical consumer survey study. This study is being done by the class of BBS301. There are no known risks associated with this research study, however as with any study the risk of breach of confidentiality is possible although highly unlikely and participants will remain anonymous throughout this study, as the study will not be publically distributed and used solely for the class research project. Your participation in this study is completely voluntary and can withdraw or skip any question at any time. If you have any questions regarding this project or any research related issues concerning your rights as a research subject, you may contact Jessie Smart at [email protected].
Signature ________________________
By signing this paper, you are indicating that you are at least 18 years old, have read and understood this consent form and agree to participate in this survey study.
Ethical Consumer Survey Study
Question 1-4 is optional
⦁ What is your gender?
Female Male Others
⦁ What is your age?
18 - 29
30 - 44
45 - 59
60+
⦁ What is your current occupation?
⦁ What is your approximate average income?
Below $40,000
$40,000-60,000
$60,000-$80,000
$80,000-$100,000
Above $100,000 N/A
⦁ 5. Do you consider ethical impacts of production?
It depends on the product Yes
No
⦁ 6. What factors are your main concerns regarding the impacts of aproduct on society?
⦁ 7. What do you consider in the production of product?
Unethical Labor Distribution
Material collection process Other (please specify)
⦁ 8. If price is not an obstacle, which types of products would you prefer?
Ethical
Non-ethical
⦁ 9. How much more are you willing to spend for ethical products?
None 5%
10%
15%
20% +
⦁ 10. How often do you go for fashion shopping per month?
1-2 times
3-4 times
5 times or more
⦁ 11. Would you consider buying clothes that meet Fairtrade standards?
Yes No
⦁ 12. Do you prefer natural materials or synthetic materials in clothing?
Natural Synthetic
If you choose natural, which types of materials would you choose? Silk, Leather, Cardan, Abbreviation
⦁ 13. Are you concerned about how your clothing products are made?
Yes No
If yes, what are the concerns?
⦁ 14. What is more important when purchasing clothing products?
Aesthetics Functionality Ethics
⦁ 15. What do you look for when purchasing cosmetic products?
Ingredients Animal-tested free Function
⦁ 16. Which one do you prefer for cosmetic products?
Organic
Non-organic
⦁ 17. Which categories do you spend the most in ethical products?
Groceries Fashion Cosmetics
⦁ 18. Do you consider yourself as ethical consumers?
Yes No
Why?
You’ve made a great start here. There are a few errors in grammar and some questions that could have been worded more clearly/answer choices which need editing, but overall you have made a very good attempt. A few of the errors here were flagged when I looked over this in class.
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