Students are to write a 1800 word essay reviewing a strategic communication campaign in light of the strategic communication approach developed in the course. Several possible case studies are available on the LMs website covering a broad range of campaigns. Students are also free to use any campaign of their choice, aside from the Dove campaign. (analysis should be based on Mahoney's approach) The essay needs to include: A clear demonstration of an understanding of the basic concepts of strategic communication. The best ideas in the campaign. The worst ideas in the campaign. Do you agree or disagree with the central approach of the campaign. Why do you agree or disagree with the approach employed in ethical or any other terms. What lessons can you learn from the campaign? How can the ideas of the campaign be applied in your future work in strategic communication?