Assessment Title: Portfolio
Description: You will prepare a 10-page portfolio pitch and brief to your advertising agency. Students are to use choose their own firm and apply theoretical knowledge of models and concepts to the 7 Ps and apply them to your chosen service firm. Refer to weekly contents in order to choose and find the models and theories.
It write about Fitness First (gym).
It is about 300 word every page,
Be creative, use table ,figures , mock ups
- Page 1: Product(service) : describle the service, target audience, positing
- Page 2: Price
- Page 3: Place
- Page 4: Promotion
- Page 5: People
- Page 6: Process
- Page 7: Physical evidence
From page 1 to page 7 there must be use reference based on theories
For each of the 7P need : - Explain what is currenly happen?
- Object, Strategy, Action
- Page 8: Brief the Ad agency: You need to tell the agency what it is you want to do based on the analysis of the 7P’S
- Page 9 : Integrated service marketing plan : This is where you explain how you will do things
- Page 10: self-reflection : What have you learn from this ?