ssessment Title: Portfolio Description: You will prepare a 10-page portfolio pitch and brief to your advertising agency. Students are to use choose their own firm and apply theoretical knowledge of models and concepts to the 7 Ps and apply them to your chosen service firm. Refer to weekly contents in order to choose and find the models and theories. It write about Fitness First (gym). ¬ It is about 300 word every page, ¬ Be creative, use table ,figures , mock ups - Page 1: Product(service) : describle the service, target ******ience, positing - Page 2: Price - Page 3: Place - Page 4: Promotion - Page 5: People - Page 6: Process - Page 7: Physical evidence ¬ From page 1 to page 7 there must be use reference based on theories ¬ For each of the 7P need : - Explain what is currenly happen? - Object, Strategy, Action - Page 8: Brief the Ad agency: You need to tell the agency what it is you want to do based on the analysis of the 7P’S - Page 9 : Integrated service marketing plan : This is where you explain how you will do things - Page 10: self-reflection : What have you learn from this ? ??????????