BMO6630 Business Research Methods
Assessment 2 Part A Marking Guide
Part A: Questionnaire development 20% Due: Week 9
In pairs, design a questionnaire to address the following management problem.
The airline industry is currently facing many challenges, one of which is the level of competition
between the Full Service Carriers (FSCs) and the Low Cost Carriers (LCCs). The rapid growth of LCCs is
adding to that competitive environment, especially with an increase in demand for low cost travel. The
Department of Infrastructure and Transport decided to commission research to get a better understanding
of the factors such as brand image, experience quality, satisfaction that influence future behaviour
intention of FSCs and LCCs customers. A quantitative method research will be applied using a
questionnaire survey with FSC and LCC customers.
Design a survey questionnaire with a minimum of 10 and a maximum of 20 questions to gather data to
address the management problem. Use a mix of open and closed question formats. At least, one of your
questions must employ a replicable scale – a scale that has previously been tested in the academic
literature relating to consumer behaviours and found to be reliable and valid. Ensure your questionnaire
has a brief introduction to inform respondents as to the purpose of the research.
In addition, in pairs write a brief 1000 word report explaining the structure of the questionnaire and the
steps your group took in designing it to address the management problem.
In Week 9 (Friday, 11.59 pm) submit through the Assessment Dropbox on VU Collaborate the following
documents in separate files:
Assignment cover sheet (signed Declaration);
Questionnaire
Brief report.
The hard copies are to be submitted to your lecturer by Monday Week 10.BMO6630 Business Research Methods
Assessment 2 Part A Marking Guide
Questionnaire
Contains 10–20 questions YES OR NO
Contains a replicable scale YES OR NO
Excellent Very
Good
Good Fair Poor
Mix of open and closed questions
Brief introduction detailing the purpose of
the research
Relevance of the questions (including
replicable scale items) to the management
problem
Question wording (easy to understand,
simple language used)
Questionnaire layout (easy to follow, logical
flow, appealing)
Presentation (style, expression, grammar)
Reflective Report (800 world)
Explanation of questionnaire structure
Explanation of steps in questionnaire design
Presentation (style, expression, grammar)
Grade ______________/20 marks
Signed: Dated:BMO6630 Business Research Methods
Assessment 2 Part A Marking Guide
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