KEY REPORTS: ROYAL BIKES Multi player world 1 Year 1 2017 Shareholder Value (SHV) In 2017 our shareholder value was $13.22. We were leading the competition at that time with highest SHV and STELLER has lowest SHV 11.22. Whereas the cumulative change in SHV was 19% for our company and the lowest change was seen in Competitors STELLER 1% and that makes us highest in the cumulative change in SHV. Sales and Profit Our Company is in the business of manufacturing mountain bikes with per price of $720. Retail sales for financial year 2017 were $18,005,760 and that gave us profit after tax of $916,193. The total number of shares was 1,000,000 and earnings per share were $0.916. Advertisement Cost We paid $250, 000 for the advertisement expense in the year 2017 and total product PR $600,000. Product awareness was 35% ROYAL BIKES Multiplayer World 2 Key Report for the year 2018 Shareholder Value (SHV) Our shareholder value increased as compare to the SHV of previous year 2017, it became $18.64. Competetor steller has lowest SHV which was 9.53 which makes him lower than the beginning unfortunetly. Same case with the EIZIE BIKES however other three competitor improved their position slightly. Cumulative Change in SHV We managed to increase the cumulative change in SHV to 67%. WE had the highest cumulative change whereas steller and ezie bikes has the lowest cumulative changes was 14% respectively however competitor heavy pedal managed to improve his position35% which makes him second after ROYAL BIKES. Sale and Profits Retail sales of 2018 is $ 19,903,680 and profit after tax is $2,452,317 which was really good compare to the last year. Unit Sale Price In 2018 we had not changed the unit sale price which was $720 the and still we are providing one the cheapest and most reliable bikes and it is our competitive advantage that we were competing on price. Demand Forecast Accuracy Planned for production 27800 units that year because we had some units from previous stock. It showed our demand forecast accuracy of 97% which was a very good sign that we were almost accurate in our estimation. We were very proud to mention that we had one of the highest accuracy ratios in multiplayer world 1. ADVERTISMENT Television and Internet Our Advertisements cost in year 2018 was huge where we had spent $2500,000 on total product advertisement which was really successful in market to get huge amount of sales. Magazines and Public Relation As the Result of our past experience and calculations we had decided to invest in public relations and discovered that magazines were the good source public realation for our business so we spent $1100,000 in magazines. ROYAL BIKES Multiplayer World 3 Year 3 2019 Shareholder Value (SHV) Our shareholder value increase to $19.61 in the year 2019. We wereleading the market with highest SHV and RIDE ON RAINBOW moved up this year by increasing their SHV to $17.97 and beat the HEAVY PEDAL which has the SHV of $14.77 Cumulative Change in SHV We managed to increase the cumulative change and now secured the change of 76%. SO we have the highest cumulative change. Whereas EAZIE BIKES has the lowest cumulative changes of 11% which is quite concerning. Sale and Profits Retail sales of 2019 is $20,578,700 and profit after tax is $1,706,416. Unit Sale Price In 2019 we have changed the unit sale price which was $720 to $730 and this is the part of strategy one of the cheapest and most reliable bikes and it is our competitive advantage that we are competing on price. Demand Forecast Accuracy Our production was estimated for 24,000 units this year, but we produce almost same amount and we had few units from previous stock. It shows our demand forecast accuracy of 94% which is a very good sign that we were accurate in our estimation. HEAVY PEDAL had the lowest accuracy margins where they got 68% accuracy BUT EAZIE BIKES has highest accuracy which is 100%. Advertisement Television and internet We had spent $2600,0000 on advertisement which is a slight increase from last year. Magazines and Public Relation As the Result of our past experience and calculations we had decided to invest in public relations specially magazines were the good source of PR for our business so we spent $1100,000 in magazines. Brand advertising We were going to launch a new product next year and that’s why we had to spend on brand awareness in which was amounted $700,000. Planner Decision We realised that we had to be efficient and there was no stop for this we had to keep improving and improving and for that reason we increased our efficiency to make sure lower wastage in the factory. Quality Improvement We had spent $1000,000 just to further improve our quality to our customer best experience every time. ROYAL BIKES Multiplayer World 4 Year 4 2020 Shareholder Value (SHV) Our shareholder value increased compare to the SHV of previous year 2019, it became $42.58. We were proudly leading company in our world. RIDE ON RAINBOW Bikes was also leading the market but they were in second position of SHV OF $35.87. Cumulative Change in SHV We managed to increase the cumulative change in SHV and secured the change of 282% and we were leading the market. Ufortunetly Steller had the lowest cumulative change of 86%. Sale and Profits Retail sales of 2020 was $45,828,740 and Profit after tax was $4,973,972 . Unit Sale Price In 2020 we increased the price to $740 as we had developed the mountain bikes. We had also launched our new product bikes for kids or sport called “PRINCE BIKES” and it was priced as $2300. Demand Forecast Accuracy Our production was estimated foR 33000 units this year and we sold 29,336 units it was a great achievement that we sold most of our bikes which showed our demand forecast accuracy of 79%. For the Youth Bike we estimated 15000 UNITS and we sold 10487. Advertisement and Public Relaton We have spent $35,00,000 on Advertisement and $800,000 on Public Relation. Brand advertising To get awareness in Branding we spent $800,000 that gave us 51% brand awareness in the market. ROYAL BIKES Multiplayer World 5 Year 5 2021 Shareholder Value (SHV) Our shareholder value increased in the year 2021 as compare to the SHV of previous year 2020 it became $44.03. we were the first leading company in our world. The STELLER had the lowest SHV in our world with $2.96. Cumulative Change We managed to increase the cumulative change in SHV and secured the change of 295% and we were leading in the market. Sale and Profits Retail sales of 2021 was $50,272,520 and Profit after tax was $1,839,752 . Unit Sale Price In 2021 we set the price $736. We had also launched our new product bikes for sports called “EASY” and it is priced as $385. We have improved YOUTH BIKE and then the price was $2000. Demand Forecast Accuracy We sold 32,620 units of mountain bike , 29,720 units of youth bike and7,411 Roads bikes were sold in the year 2021 and our forcast was 91% and we sold most of them. Advertisement We have spent $6200,000 on advertisement. Magazines and Public Relation As a Result of our past experience and calculations we had decided to invest in public relations and we spent 48,000,000. Brand advertising We had to launch a new product that was why we had to spend on Brand awareness amount of $1000,000 and Brand index was 51%. Your Company Multiplayer World 1 Year 6 2022 Shareholder Value (SHV) Our shareholder value increased in the year 2022 as compare to the SHV of previous year 2021, it became $60.49. We were the leading company in our world. steller had the lowest SHV in our world with $2.23. Cumulative Change We managed to increase the cumulative change in SHV and secured the change of 443% and we are leading the market. Competitor had 75% cumulative Change. Sale and Profits Retail sales of 2022 was $49,321,924 and profit after tax was $4,668,056 . Unit Sale Price In 2022 we increased the price for mountain bike which is $726. We had also improved our new product bikes for sports called “ROAD BIKE” and it was priced as $2000. We had priced YOUTH BIKE with $370. Demand Forecast Accuracy We sold 30394 units of mountain bike , 35324 units of youth bike and 7093 Roads bikes were sold in the year 2022 and our forecast was 92% and we sold most of them. Advertisement We had spent $,6,200,000 on advertisement. Public Relation As the Result of our past experience and calculations we had changed many of our decision and we spent $5,100,000 . Brand advertising We had launched all of the product to our product range in the current year and that’s why we had to spend $1,200,000 on awareness and brand Awareness index was 57%. Equity and dividend: Within 2022 we bought back all the equity we can buy and the equity we had was 800,000. And we gave $8.19 dividend to our shareholders. Your Company Multiplayer World 1 Year 7 2023 Shareholder Value (SHV) Our shareholder value increased in the year 2023 as compare to the SHV of previous year 2022, it became $105.08. We were the third leading company in our world. Competitor had the lowest SHV in our world with $15.43. Cumulative Change We managed to increase the cumulative change in SHV and secured the change of 840% and we were leading the market. competitor had 39% cumulative Change. Sale and Profits Retail sales of 2023 was $44,510,320 and profit after tax was $10,118,467. Unit Sale Price In 2023 we decreased the price for $735. We had not improved our new product bikes for sports called “ROAD BIKE” and it was priced as $2060 and the price for YOUTH BIKE was $345. Demand Forecast Accuracy We sold 25000 units of mountain bike , 35000 units of youth bike and 3000 Roads bikes were sold in the year 2023 and our forecast was 98% and we sold most of them. Advertisement We had spent $0,000,000 on advertisement. Public Relation As a Result of our past experience and calculations we had changed many of our decision and we spent $0,000,000 in public relation. Brand advertising We have launched all of the product to our product range in the current year and that’s why we have to spend $000000 on brand awareness and brand index was 48%. Equity and dividend: Within 2023 no more equity to buy and the equity we had 800,000 and we gave $0.00 dividend to our shareholders. Your Company Multiplayer World 1 Year 8 2024 Shareholder Value (SHV) Our shareholder value increased in the year 2024 as compare to the SHV of previous year 2023, it became $105.08. We are the third leading company in our world. Competitor had the lowest SHV in our world with $15.43. Cumulative Change We managed to increase the cumulative change in SHV and secured the change of 840% and we were leading the market. Competitor had 39% cumulative Change. Sale and Profits Retail sales of 2024 was $44,510,320 and profit after tax was $10,118,467. Unit Sale Price In 2024 we decreased the price to $735. We had not improved our new product bikes for sports called “ROAD BIKE” and it was priced as $2060 and the price for YOUTH BIKE was $345. Demand Forecast Accuracy We sold 25000 units of mountain bike , 35000 units of youth bike and 3000 Roads bikes were sold in the year 2024 and our forecast was 98% and we sold most of them. Advertisement We have spent $0,000,000 on advertisement. Public Relation As a Result of our past experience and calculations we had changed many of our decision and we spent $0,000,000 in public relation. Brand advertising We had launched all product to our product range in the current year and that’s why we had to spend $000000 on brand awareness and brand index was 48%. Equity and dividend: Within 2024 no more equity to buy and the equity we had 800,000 and we gave $0.00 dividend to our shareholders. Meeting Minutes Meeting Title: Year 1 –2017 marketing and production strategy Meeting called by Meeting Date : 10/4/2017 Meeting time 09:00 Meeting Location Sydney CBD Attendees Agenda Topics: Discuss Price of product Discussions Planning a product strategy, it may incur higher product growing or manufacture costs to create different edition. So it is important to spent money on segments where our company can make a profit. Price segmentation enables us to offer the same basic product, but add features that clients are willing to pay for or remove cost ingredient that are not important to customers. Conclusions In the very first year of introducing production, the price had reached a $00 which had matched with our segmentation, where recommended price is among $700- $720 It would be a rational price that in order to keep 40% gross border, and if the market didn’t respond, the price would be considered to adjust to the need. In alternate the sales unit forecast will be estimated ,000 in 2017 positively. Action items Person Responsible Dead line Set a price of product MUHAMMAD LUQMAN 11/04/2017 Agenda Topic: Budgeting advertisement and PR Discussion Concerning market value, it is extremely important that what our company need to invest in. Understand what’s valuable to our audience and what’s magnetic brand messaging. Alternatively products must be match those audience’ marketing vehicles that allow us to establish a level of authenticity with their audience needs more precisely. Research about the most effective marketing strategy Dictate for product segmentation Allotment of Budget and finance Conclusions By analysing the most effective marketing strategy and dictating segmentation of products, we spent in 2017: Advertisings Expenditure $ 0,000,000 Pr Expenditure $00,000,000 Production Awareness 41 % Sales units 23,796 Action items Person Responsible Deadline Budgeting Advertisement and PR Your name 11/04/2016 Meeting Minutes Meeting Title: Year 2 –2018 Develop strategy and Brand Meeting called by Meeting Date : 16/4/2017 Meeting time 15:00 Meeting Location Sydney CBD Attendees Agenda Topics: To Apply marking and method Discussions Our item is appealing and great quality, we chose to contribute more finances on the Advertisement and PR to build deals as much as we can. Some exploration demonstrate that a successful approach to marking mountain bicycle would be $ 700 in price. Conclusions Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product. We had chosen to spending plan for 4000,000. Action items Person Responsible Deadline Branding the product Your name 18/08/2017 Agenda Topic: Circulation techniques, estimating and volume of items Discussion They're a key component in your whole promoting system — they help you extend your range and increase income. In this project, there are Bike shop; Sports stores and Discount store as retail shop to sell the product to the public. In the event that we offer through offer our product to the retailer directly and they will provide them to the target market to comprehend their needs and convey solid promotion. Conclusion Now we will discuss the resources to the program, but we wonder whether we’d be better building an alternative distribution method — one that could help we grow more aggressively than we are growing now. We gave retail margin to Bike shop max 25% , Sports stores max 25% and Discount store 25%. Product price was $020 and share value had increased to $18.26 in 2018 Advertisings Expenditure $ 0,000,000 Pr Expenditure $00,000,000 Production Awareness 41 % Sales units 23,796 Actionitems Person Responsible Deadline Budgeting Advertisement and PR Your name 18/08/2017 Meeting Minutes Meeting Title: Year 3 –2019 developing a new product Meeting called by Meeting Date : 23/4/2017 Meeting time 18:00 Meeting Location AT HOME Attendees Agenda Topics: A new product and apply the new strategy Discussions The design team has announced the completion of three new bike designs, an improved Mountain bike, and one design each for the Road and youth bike segments to invest in the implementation of any of the new bike designs available which also gained control of the equity decisions for your firm and able to issue new shares pay dividends to finance investment projects and manage cash flow. Conclusions Advertisings Expenditure $ 0,000,000 Pr Expenditure $00,000,000 Production Awareness 41 % Sales units 23,796 Action items Person Responsible Dead line Budgeting of capacity of manufacturing Your name 11/04/2018 Agenda Topic: Marketing and strategy Discussion We had decided to budget for Brand Advertising 000,000 as the first campaign and it increases Brand awareness by 35% as the second position in market. On the other hand our profit situation is average, therefore budget for branding need concerned. Next year period we need to launch new product which estimates big budget. Conclusions With respect, branding is allocated for $000,000 in 2019. Action items PersonResponsible Deadline Branding the product Your name 16/04/2018 . Meeting Minutes Meeting Title: Year 4 –2020 to launch a new product Meeting called by Meeting Date : 30/4/2017 Meeting time 18:00 Meeting Location AT HOME Attendees Agenda Topics: Capacity Planner Discussions From this year we are able to set the capacity of manufacturing. As the first year we set the number below for improving productive and its efficiency. Conclusions Efficiency expenditure $ 0,000,000 Quality expenditure $0,000,000 Capacity increase 000 SCU Max production Efficiency 2% Max production Quality 0% Action items Person Responsible Dead line Budgeting of capacity of manufacturing Your name 11/04/2019 Agenda Topic: Marketing and Strategy Planning Discussion we had decided to budget for 00,000 as the effective campaign and it increases brand awareness by 45% as the second position in market. On the other hand our profit increase as well, therefore budget for branding need concerned. Next year period we need to launch new product which estimates big budget. Conclusions With respect, branding is allocated for $00,000 in 2020. Action items PersonResponsible Deadline Branding the product Your name 16/04/2019 Meeting Minutes Meeting Title: Year 5 –2021 to launch a new product Meeting called by Meeting Date : 07/05/2017 Meeting time: 12:00pm Meeting Location AT HOME Attendees Agenda Topics: Launch of new products Discussions In this meeting our discussion is on new product Pricing.The estimated preferences for product dimensions in each segment is given below . Attaining index values close to or exceeding these targets is important to maximize sales in these segments. Conclusions Price of new product $2000 Sales units -3000 Advertisement $0000000 PR 000000 Brand Advertisement 000000 Brand awareness 00% Capacity increased- 3,000 SCU Efficiency: 2% Quality index-0% Action items Person Responsible Dead Line Road Bike MUHAMMAD LUQMAN 14/05/2017 Agenda Topic: Product development project Discussions We had a new bike design and find ourselves in a positive where our factory has a lot of idle time for two and more year, we concentrated properly on capacity so that we can restrict our attention to this target segment in the long run. Conclusions We had 5% of margin in 2021and getting support 00.00.Forecast net income was higher than this year’s actual result. Action items Person Responsible Deadline Road bikes MUHAMMAD LUQMAN 14/05/2017 Meeting Minutes Meeting Title: Year 6 –2022 to launch a new product Meeting called by Meeting Date : 14/05/2017 Meeting time 18:00 Meeting Location AT HOME Attendees Agenda Topics: Discussion about How to continue with all Products Discussion Implement to current financial budgets Increasing of your budgets plans Save for the future Conclusions Branding – 1,200,000 Advertising – 6,200,000 PR- , 5,100,000 Equity – 800,000 Capacity increased – 45000 SCU Production: Road - 7700 Mountain - 36000 Kids - 38000 Efficiency – 0.91 % Quality – 0.93 % Dividend – 8.19% Action items Person Responsible Dead line All decisions 16/05/2021 Meeting Minutes Meeting Title: Year 7 –2023 controlling cost Meeting called by Your name Meeting Date : 29/05/2022 Meeting time 18:00 Meeting Location Attendees Members name Agenda Topics: Discussion about How to continue with all Products Discussion Implement to current financial budgets Increasing of your budgets plans Save for the future Conclusions Branding – 00,000 Advertising – ,000,000 PR- ,300,000 Equity – 00,000 Capacity increased – 4500 SCU Production: Road - 3500 Mountain - 31000 Kids - 42000 Efficiency – 0% Quality – 0% Dividend – .00 Action items Person Responsible Dead line All decisions Your name 3/05/2022 Meeting Minutes Meeting Title: Year 8 –2024 controlling cost Meeting called by Your name Meeting Date : 29/05/2023 Meeting time 18:00 Meeting Location King’s own institute Attendees Members name Agenda Topics: Discussion about How to continue with all Products Discussion Implement to current financial budgets Increasing of your budgets plans Save for the future Conclusions Branding – 000,000 Advertising – 0,800,000 PR- ,900,000 Equity – 800,000 Capacity increased – 4500 SCU Production: Road - 3500 Mountain - 30000 Kids - 3200 Efficiency – 2% Quality – 0% Dividend – 0.66 Action items Person Responsible Dead line All decisions Members name 3/05/2023 FUTURE: We will launch interactive website for consumer to share their feelings and comments about our products and experiences. Our website will consist of an area where consumers can read and keep up on the latest information in the bicycle industry from new to sporting places. We will launch social network for bicycle enthusiasts where people can have forum to chat with cycling fans.