For this paper I CHOSE TO CREATE An OWN BRAND, FOCUS on DIGITAL ID IS WEBSITE! The brand name is Urban Beauty Junkies with website at: www.urbanbeautyjunkies.com Urban Beauty Junkies is just an online beauty store and similar like SEPHORA (So you can make it up about history and information of my own brand Urban Beauty Junkies) BASE on SEPHORA online store concept to MAKE IT UP my OWN BRAND and do this paper! DO NOT just answer in theory!!! Make it REAL in YOUR OWN PERSPECTIVE for Digital ID Website (Urban Beauty Junkies) PUT YOURSELF IN THE OWNER OF “Urban Beauty Junkies WEBSITE” and giving information about your website. Answering those question: You will be required to provide supporting documentation for your Digital ID: 1. Digital ID research Provide supporting research that informs your choice of digital ID (Urban Beauty Junkie website) 2. What are the legal and ethical issues with your Urban Beauty Junkie website? - How will you protect your ID? - How will you ensure your ID is ethical? - How will you act legally and ethically? Below is just some research to help for the Supporting Documentation!!!! Please JUST use it as support and base on these make it in my Digital ID website Urban Beauty Junkies. What are the ethical and legal issues surrounding your digital ID? How can you protect your ID? Legal Copyright/trademarks Can not copy others ( Stealing intellectual property) 10% change doesn't matter because it’s all about what you can prove in court License to use non-owned material - public songs, images etc. 'Fair use' in re-using material has a debatable line for education, discussion or parody. See Australian Copyright Council (ACC) PDF file: Fair Dealing: What Can I Use Without Permission https://www.copyright.org.au/acc_prod/ACC/Information_Sheets/Fair_Dealing__What_Can_I_Use_Without_Permission.aspx People posting inappropriate content: Live-streaming –internet cannot ‘read’ videos. Human has to review/watch to determine level of offensiveness. Relies on people having to see the video first, and then report following reporting guidelines. This process can take days before offensive content is noticed. Spammers; adware ScamWatch: https://www.scamwatch.gov.au/types-of-scams/attempts-to-gain-your-personal-information Affiliation / Advertisement s18 of the Australian Consumer Law extends to online advertising Affiliation/sponsorship must be stated. This is a legal requirement False or misleading information; false advertisement Domain name registration, Unauthorised 'linking' and 'framing' - importing 3rd party links/content to your own which is ''likely to constitute misleading and deceptive conduct, copyright infringement and passing off." https://legalvision.com.au/4-legal-obligations-ecommerce-businesses-need-to-know/ Safe Transaction Environment / Customer detail confidentiality Selling/buying mailing list PayPal issues; other payment methods Terms and conditions; privacy website statements; Refunds Electronic signatures acceptable by law, where previously not; allow for false info or fraud? Safe purchasing through secure online transaction environment. SecurePay is an online transaction environment provider. See more at https://www.securepay.com.au/developers/developer-faqs/ Keep online business activity safe and secure: https://www.business.gov.au/info/run/advertising-and-online/keep-online-business-activity-safe-and-secure Electronic Commerce: Security Issues: http://www.aph.gov.au/About_Parliament/Parliamentary_Departments/Parliamentary_Library/pubs/rp/rp9899/99rp12 these are fine detail issues such as encryption (stuff you should probably hire someone else to manage) E-commerce advice for small business in simpler terms: http://www.australia.gov.au/information-and-services/business-and-industry/abn-acn-business-management/electronic-commerce • Data – does web provider and internet provider allow your subscriptions enough data to provide online information and storage (for applications etc.) . Is this data protected (encrypted)? Major issues (Australia) regarding the legalization of electronic transactions include the following. Ensure proper online contracts. Record retention obligations. (5 year minimum) Original documentation, in terms of TAX and VAT requirements. Import/export regulations. (Duties in/out of country; taxes on certain products; some material banned from import/export certain countries; products can be destroyed on import/export for simply having a name that is suggestive/descriptive of something else i.e. Cigarette Pants/Pencil Skirt) Exchange control regulation. Foreign data protection law. (Laws may clash, or be rendered useless as protection as they are irrelevant in other countries) Ethical Ask for permission to share customer images information etc even if credited (permissions/credit/fair use) Keeping customer engagement positive / Customer Service Online screen customer comments respond to negativity with professionalism be polite no attack, no slander of other products/people 7 ways to provide exceptional customer service for Ecommerce: https://www.desk.com/success-center/customer-service-tips- ecommerce-infographic Due credit / not tagging original posters/creators must credit work that doesn’t belong to you copyright and trademark issues Being transparent in sourcing, manufacture, processes, delivery, costs, ethics openly stating your partners, sponsors, i.e. I'm with PETA etc. Ethical Clothing Australia (ECT) ensure Australian TCF companies are "...transparent and legally compliant." http://ethicalclothingaustralia.org.au/ Fair use laws can have profound effect on Australian material availability, lost profits, litigation issues etc. See more at (1) https://www.copyright.com.au/fair-use/ (2) https://static-copyright-com-au.s3.amazonaws.com/uploads/2015/05/R01619-PC-draft-report-response-2016-06-03.pdf (3) ECT http://ethicalclothingaustralia.org.au/ Protecting Your ID Protect ID by Blocking users; deleting comments/content Being professional and online customer service Not affiliating with brands or companies (may lose your influence or be considered 'theirs') Spamware; adware protection; Domain name registration; trademarking logo; copyrighting IP Be ethical and legal Maintain ID Update constantly Review settings; T&Cs etc. Respond to issue immediately (i.e. broken server) Use several platforms to grow online presence (provides continuity and helps to show authenticity) Hire somebody else for all the above: https://www.thinkstudios.com.au/ https://www.blackboxdesign.com.au/ Shared responsibility key for protecting digital ID: http://www.acma.gov.au/theACMA/engage-blogs/engage-blogs/researchacma/Shared-responsibility-key-for-protecting-digital-ID Acting legally and ethically Legal Qualities Defamation In general terms, defamation occurs when a person intentionally spreads information about another person, group of people, or small company that damages their reputation, or can make others think less of them. Defamation is actionable regardless of the medium. A person can be defamed, for example, in print, through photos and on the internet. Defamation cases regarding social media have the same principles. A person who did not create the defamatory material, but only shares it (for instance, by “retweeting” a tweet), can also be held found liable guilty of defamation. There are several defences to defamation, including that the statement was true, or that it was an expression of an honest opinion. Consequently, you may be liable for defamation if you spread information which constitutes a hurtful and untrue statement of fact about another person. With the rise of social media, ordinary citizens are becoming publishers and will be subjected to the same laws as newspapers and other news outlets. To act legally with your digital ID is to avoid comments, pictures that may offend someone within it. The best thing do you if you are accused of defamation is to take down the offending post, and offer an apology. If you’re lucky, the person will forgive you and you won’t end up in court. Copyright On a Business’s social media page using copyrighted material can be detrimental. Just because something does not have the copyright C doesn’t mean it isn’t copyrighted. The moment you (or anyone else) create something, you own the rights to it. Many social media websites’ user agreements outline intellectual property rights, which state that the users retain all rights and are responsible for the content the user posts. This means you are responsible for the material you are posting. Ignoring these laws can result in lawsuits, or cease and desist notifications. Common Copyright issues Common Copyright issues include the following: Unauthorized use of content (photos, videos, text) without attribution Unauthorized use of a trademark Unauthorized use of copyright protected content Sharing content without proper linkage to the source Some solutions to maintain your digital ID and refrain from copyright is as follows: Trademarking and licensing ideas, produce original work, or if you use other people’s photos, videos etc always use appropriate credits. Ethical Qualities Ethics is a set of moral principles that govern the behavior of a group or individual. Therefore, computer ethics is set of moral principles that regulate the use of computers. Many issues arise with the easy use of computers such as: Invasion of privacy Misleading content Online and offline reflection Invasion of privacy Monitoring your customer online does have some signifigant advantages, It is however illegal if you misuse this information. By not respecting an individuals privacy, as well as not keeping it secure and confidential will cause ethical issues to arise such as: Disclosing private information, email addresses, phone numbers, personal details. By a consumer handing over their details, or filling out a survey it is generally good ethics if that is used for your business only and not distributed amongst others. By taking the private information of clients and using them for cynical reason ie, personal gainand business advantage, it is considered bad ethics, and if it goes to far then the law will ensue. Misleading content Having misleading content, whether it photographs or statements is considered bad ethics. For example the following: Statements regarding production, saying its ”organic” or “ethically made” when in fact it isn’t. Using other peoples photos, without proper credit is also bad ethics. If you wanted to repost an image, you need to be sure to state the source and as many credits as possible. ie. The designer, model, photographer. It is also considered bad ethics when you try to sell off of another persons image, stating you have the same product when in fact it’s a rip off. Using their images as advertising for your product. Offline and online Identity An individual’s digital identity can also shape the way a person interacts and is perceived in the offline world. It can affect both the business offline as well as the personal profile. Whilst being active on your brands social media or representing your brand it is important to do the following: Keep comments and feedback professional. Keep the content posted relevant to your brand and customer, not what you are feeling at the time Keep in mind that you are the brand when interacting with the consumer, and handle complaints accordingly.