Digitised by Holmesglen Institute COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 WARNING This material has been reproduced and communicated to you by or on behalf of Holmesglen Institute pursuant to Part VB of the Copyright Act 1968 (the Act). The material in this communication may be subject to copyright under the Act. Any further reproduction of communication of this material by you may be the subject of copyright protection under the Act. Do not remove this notice. Wirtz, J., Patterson, P., Scott, J., Uncles, M. & Piyathasanan, B. (2015). Case 3: Banyan Tree – Branding The Intangible, Case 8: Starbucks Failure in Australia & Case 10: MK Restaurant - An emerging Asian brand. In C. Lovelock, P. Patterson & J. Wirtz. Services marketing: An Asia-pacific and Australian perspective (6th ed.) (pp. 444-449, 462-468, 475-484). Frenchs Forest, NSW: Pearson. Holmesglen: LC:et 4-Feb-2013 Q:\Learning Comms\Instructions\Technical Services\Cataloguing\E-Reserve\CopyrightStatement&Reference.docx