ask sheet attached with broad structure of assignment. Specific details as follows - As a marketing consultant for the Endeavour Foundation Charity, you need a data acquisition strategy to capture the name and email addresses of potential donors via online channels. You must overcome the issue of security and data safety in giving personal details to the Endeavour Foundation via online channels so we can increase the acquisition of data. Conduct a literature review (700 words) on the charity industry and how security has been an issue in the past and how the Endeavour Foundation got to where it is now, using ONLY academic journals as sources (no websites). Apply the Theory of Planned Behaviour to the issue (450 words) of security in giving details to charities via online channels and how the Theory of Planned Behaviour can guide data acquisition strategies via online channels. Provide 3 recommendations (1000 words) using the information from the Literature Review and Theory to solve the issue of security when giving details to charities and how the Endeavour Foundation can improve its data acquisition (collecting names and email addresses) via online channels. Link Literature Review and Theory to these recommendations.