Instruction for the marketing plan Your report (not exceeding 4000 words) should incorporate the following (A) Executive summary ( Marking 5%) Executive summary 200‐300 words not to be included in word count (B) Introduction ( Marking10%) Should provide a concise overview of the profile of the company, market segment and the position in the market as well as brief product details to be marketed. (C) Main Body ( Marking 65%) You should identify suitable theories, frameworks, techniques, or models to use, in the report when undertaking the craft and formulation of the marketing plan with its various key components to derive and support possible reasons that explain what, how and why the said strategies were supposed and be organised under appropriate main and sub‐heading. (D) Conclusion and recommendation ( Marking 10%) Direct the end of your report to the regional marketing director for south‐east Asia of your company to convince him/her of your marketing plan to be implemented (E) Citation and references ( Marking 10%) Harvard style reference system within the text and end text referencing list. ( Have a minimum of 12 references )Font style – Times New Roman & Font size 12 Line spacing 1.5 Numerical systems (e.g., 1.0, 1.1, 1.1.1 ) should be used for each section and subsection Dead Line ‐ 10 of June 2017