BHM206 Assessment Three Format
Title Page (on a separate page)
Executive summary (on a separate page)
Table of content (on a separate page)
1. Introduction
2. Background of the business
3. Marketing conditions
4. Marketing positioning
5. Target market
6. Main discussion
Identify and explain the key aspects of the case study, with respect to services marketing
principles and practices and analyse the practices represented in the case study (do they
represent best practice or problems?), using services marketing theories as a base for your
argument
7. Conclusion
8. Recommendations
Based on your understanding of the theories, make specific recommendations for
further development of the organisation studied
List of references (at least three academic source)
Provide text citations throughout
the report