International Marketing The aim of this assignment is to set the tempo for the Seminar. Answers should sufficiently demonstrate your understanding and appreciation of the following international marketing case studies found on these website: http://www.seriousaboutwine.co.za/2007/08/are-french-wines-screwed/ file:///C:/Users/hp/Downloads/209.%20Superbrands%20Vol%20II%20-%20Sasa.pdf • Are French wines screwed • SA SA Cosmetics • Multicultural Marketing: Why one size doesn’t fit all • Emirate Airlines This assignment should be a minimum of 1000 words in total. Are French wines screwed? 1. What major issues do French wines face in protecting their brands against New World producers? 2. What communication methods should French producers use to protect their market share? SA SA Cosmetics 1. What international marketing policies does SA SA use to promote customer loyalty? 2. In your opinion, how will the company maintain its brand equity during this recessionary period Multicultural Marketing: Why one size doesn’t fit all 1. Which key lifestyle and cultural factors should US marketers consider when dealing with ethnic Americans? 2. What role does humor play in the delivery of the marketing message in the US. How does this differ from France and Europe? Emirate Airlines 1. How does Emirate airline differentiate its’ services from other international competitors? 2. Is the premium product that Emirate airline has to offer sustainable? Explain your reasons?