From: Divya Ardin, <title> Date: Jan 2012 Re: Business Case Analysis Introduction should not contain any references and should talk about what we would be talking in this memo and the order and structure of the memo. Body consists of three partsPart 1: should talk about THREE key issues that are identified through the case study. Part 2: Future actions Quantas can take ( these hold the recommendations and should be linked to the stated problems from part 1. This section will not hold any references as the recommendations should be from self. Part 3: TWO (no more/ no less) important factors for an organization in general to consider when using social media. (Please use 3-5 relevant secondary sources such as journals to support your points) Conclusom should have a polite closure in the end after restating the whole memo. Reference should be APA 6th edition. Please take care with the citations. The communication template should be filled and added in the appendix part of the assignment keeping it short and brief. Hope this helps and provides much better clarity of what is expected in this assignment :) </h3> <div id="footer"></div> </html>

Some important notes: The different stages of the communication plan template MUST fit together. If they do not, adjustments must be made. The communication plan MUST be realistic and feasible for Qants management to implement. The various problems that Qantas experienced publically in the case must be taken into consideration. I have attached the case as well as what is required to do in this assignment and the marking criteria. Please stick to the same. === I hope you have started working on the assignment. I have few added notes about the structure that the memo should be holding from yesterday's lecture. Please follow the same. To: Olivia Worth, From: Divya Ardin, <title> Date: Jan 2012 Re: Business Case Analysis Introduction should not contain any references and should talk about what we would be talking in this memo and the order and structure of the memo. Body consists of three partsPart 1: should talk about THREE key issues that are identified through the case study. Part 2: Future actions Quantas can take ( these hold the recommendations and should be linked to the stated problems from part 1. This section will not hold any references as the recommendations should be from self. Part 3: TWO (no more/ no less) important factors for an organization in general to consider when using social media. (Please use 3-5 relevant secondary sources such as journals to support your points) Conclusom should have a polite closure in the end after restating the whole memo. Reference should be APA 6th edition. Please take care with the citations. The communication template should be filled and added in the appendix part of the assignment keeping it short and brief. Hope this helps and provides much better clarity of what is expected in this assignment :) </h3> <div id="footer"></div> </html>