Marketing Campaign Draft Administrator Introduction Elephant Corridor Elephant corridor is a Sri Lankan and north Indian mixed restaurant which is located near Kings Way in Glen Waverly. The Business is owned by a Sri Lankan Gentleman named Jerad Welupillay.The chefs are specialised in delicious authentic Sri Lankan and North Indian Cuisine and the menu changes from season to season and only use fresh ingredients. It has Pax’s for 50 people. This restaurant comes with an extensive allacarte menu and also this has a wide range of take away dishes and also elephant corridor caters of outdoor parties and events Elephant corridor has a specialised dishes such as the mud crab curry,hoppers koththu and the tandoori dishes. And special deserts such as watalappan. Elephant corridor serves cocktail as well. SWOT Analysis Strengths The owner is a Sri Lankan and he knows about the Sri Lankan Culture and the food and the customer needs. In a Middle of and Business area. Its considered with best food and also with the best Sri Lankan cuisine with Sri Lankan Chefs. Has the Train and Bus stations nearby so it’s easy to reach there. Weaknesses No secure parking and the parking which is allocated for the Elephant Corridor is limited. There is a small delay in the order to come because of inefficiency of staff in Elephant Corridor. Opportunities Can expand the business by making new branches. The competition is high so elephant corridor should think of their menu and pricing. Threats There are many competitive shops nearby who serve the same cuisine. People may choose other restaurants because there are many restaurants with different cultural food and they may go for them. Target Market The main target market for Elephant Corridor is the Sri Lankan Market and The name has got a good reputation between the customers because Good cultural food is served with good customer service. The Market is mostly Families. And also some small meetings are arranged in elephant corridor served with varieties of food and liquor. USP Elephant Corridor’s Main USP in the view and we have a signature dish so it’s been famous with the customers. Campaign Objective The restaurant is less crowded at dinner so the campaign objective is to make more customer’s coming in the evening. And making some special dishes which are unique making the customers to come to Elephant Corridor. Campaign Plan The campaign Plan for Elephant Corridor is to make the customers come in the night and to introduce some special dishes to make more customers coming to the restaurant. First doing some social media campaign and put a display in front of Elephant Corridor and sending messages to the customers who have come before telling that the restaurant have new menu’s and dishes. Number of customers will be counted and checking whether there is an increase of sales. Checking the number of call bookings will be calculated. Organising an Friday night for elder people with good music because young crowd go the city for parties Giving a kids meal for a comprehensive price. Reference ("Google", 2017) ("Home - Elephant Corridor - Glen Waverley", 2017)