Ferguson Plarre Bakehouses
Video and Website Case Study
1. Explain the planning process adopted by managers in organisations. The planning
process depicted as Exhibit 5.1 on page 75 of the MGMT2 textbook may serve as an
example or guideline model. However, you are encouraged to research other
credible sources of information and include these in your answer. Your response
should be no less than 900 words and no more than 1100 words). You are required
to structure your answer using the DEAL method of paragraph construction
(provided below).
D Define/describe the key concept in the form of a topic sentence
E Explain/expand on the topic sentence by drawing on sources from the literature
A Apply the relevant frameworks, analyse the alternatives and assess their relevance by
providing examples
L Link the discussion above to the topic being addressed in the next paragraph (or
conclude the discussion for the final paragraph)
Then, watch the interview above with Steve Plarre, CEO Operations, Ferguson Plarre
Bakehouses. It is recommended that you ‘right click’ on the video link and open in a new
window.
Also, visit their website at: http://www.fergusonplarre.com.au/
Following this, answer the questions below:
2. Provide a brief summary of Ferguson Plarre’s organisational history. (180 to 220
words)
3. Describe Ferguson Plarre’s approach to goal setting. (135 to 165 words)
4. How does Ferguson Plarre track progress toward goal achievement? (135 to 165
words)
Identifying and including sources beyond the video and website are encouraged.
Additional notes:
Title page, table of contents and executive summary is NOT required.
Total word count is no less than 1350 words and no more than 1650 words.
Please start a new page for each question
Please provide the question at the top of the page like a heading (this will not be included in
your word count)
Please adopt the Harvard style referencing (see attached guidelines)
Please provide a Reference List on a new page at the end of your responsesQuestions 2-4 will need to reference the video and the website as follows:
Video
In-text Ferguson Plarre (2012)
Reference List Ferguson Plarre 2012, Interview with Steve Plarre, Part 3: Planning,
Cengage Learning Australia.
Website
In-text Ferguson Plarre (2013)
Reference List Ferguson Plarre 2013, Our History, viewed {insert date},