Criteria Marks/10
Criteria Application
Level 1
0 1 2 3 Criteria Application
Level 2
4 5 Criteria Application
Level 3
6 7 Criteria Application
Level 4
8 9 10 Marks Awarded
Executive Summary (brief introduction and summary of overall plan).
Mission Statement & Marketing Objectives (why have you chosen this market, why will this plan be successful,
Situation Analysis & Future Considerations +(Ansoff/Porter/other relevant technique as discussed in tuts)
SWOT Analysis
Target Market
Marketing Strategy (Product component of Marketing Mix) Scaled to 5
Marketing Strategy (Price component of Marketing Mix) Scaled to 5
Marketing Strategy (Place component of Marketing Mix) Scaled to 5
Marketing Strategy (Promotion component of Marketing Mix) Scaled to 5
Marketing Tactics /Action Plan
Monitoring and Control
The Marketing Plan is written and the references cited effectively (Spelling, Grammar, Works Cited/References Page)
Total/100