ype: Group Assessment Format: Report format, with headings, sub-headings, reference list and appendices as required. Reference Method: Harvard referencing system. Originality Score: At least 80% of words must be original to the authors. Description: 1. Executive Summary 2. Situation Analysis 3. Marketing Objectives 4. Marketing Strategies 5. Marketing Tactics/ Action plan 6. Monitoring and Control Metrics 7. Appendices Each team will allocate one section of the Situation analysis (e.g. environment analysis, competitor analysis, internal analysis, market analysis) to each member as their primary area of responsibility. These will be combined in a seamless way to compose the situation analysis. The remaining sections of the plan (nos. 3-6 above) should be developed by the group as a whole based on the situation analysis as well as other relevant inputs. Many different types of analyses are used in strategic planning and these will be discussed in lectures and tutorials. In addition, the library holds a number of books detailing analyses typically used in strategic planning. The work must demonstrate the following: ? Competency with strategic research methods ? An analytical approach To research this assignment, there are many sources of information. These will be covered in lectures and tutorials. In addition, there are useful web links and reference lists on VU Collaborate. You may also find the Asteroid database useful. It is expected that you will submit a high quality formal business document. Marks will be deducted for non-businesslike submissions. More information: More detailed guidelines, for each major section of the situation analysis, can be found on VU Collaborate or via your tutor. Please ensure you upload the complete assignment including references. Do not upload the assessment declaration cover sheet. please make assignment according criteria given on the top and there is file about blueCherry company file name is MArketing planning and strategy please check the file and all assignment 2 is based on that so please make sure provide me assignment before deadlin