Marketing Mix Product Placement (Distribution) Promotion Price Concept Product type with marketing mix implications Channel Structure Promotional Tools (Describe each tool +2 examples) Perceptual Map Pricing Strategy Theory (explained simply) References Application for your product References Product Life Cycle and Marketing Mix Implications Theory (explanation of PLC) Determination of your product’s stage in PLC (Introduction / Growth / Maturity / Decline) References Explain why you think so Product Placement (Distribution) Promotion Price Application (discuss the stage your product is in & marketing mix implications) References Creative Suggestions Reflection Strengths / Weaknesses Learning Style Use of Resources Writing process Marking criteria Weighting as a percentage of assignment mark 30% 10% 40% 20% Program learning goals 1, 2, 3, 4 Critical thinking & analysis Professional communication Knowledge and technical skills Creativity & Self-reflection Assignment requirement Incorporation of theory into: Product strategy Promotion strategy Pricing strategy Placement strategy Product Life Cycle Critical analysis of current marketing mix & product life cycle Communicates effectively following requirements and with script/ narrative. Use of relevant sources to provide supporting evidence. Sources of information appropriately acknowledged. Application of theory to the specified product for the following sections: Product strategy Promotion strategy Pricing strategy Placement strategy Product Life Cycle Proposes alternative solutions to marketing situations demonstrating creativity. Considers PLC marketing mix implications Self-reflection of learning style, strengths & weaknesses & resources used A / HD Very good to excellent incorporation of theory throughout. Demonstrates excellent critical analysis. Writing is understandable with correct use of English. Very good/excellent assignment format including a balance of graphics & text. Excellent use of sources. Very good to excellent application of theory to specified product throughout. Demonstrates excellent creativity. Very good, to excellent analysis of process and reflection of personal capabilities and difficulties experienced. B Incorporation of theory throughout, could provide more details in some areas. Demonstrates critical analysis in most areas Appropriately formatted assignment including a balance of graphics & text. Good use of relevant sources, in addition to course content. Good application of theory to the specified product throughout could provide more details in some areas. Demonstrates good creativity. Good analysis of the process and reflection of personal capabilities and difficulties experienced. C Demonstrates basic understanding of theoretical concepts. Demonstrates some critical analysis. Reasonable assignment formatting. More attention required in most areas. Some attempt at providing supporting evidence, however, more resources are necessary. Demonstrates basic application of theory to the specified product throughout the assignment. Demonstrates creativity somewhat. Some analysis of the process and reflection of personal capabilities and difficulties experienced. More attention needed. No discussion of theory Critical analysis not evident. Poor assignment formatting. Attention required in all areas. Very limited use of resources. Application of theory to the specified product throughout assignment not covered. Very limited reflection of personal capabilities or hindrances.