Assignment title: TO FIND OUT REASONS WHY SOME COMMUNICATION MARKETING ARE NOT AS EFFECTIVE AS OTHERS WHEN IT COMES TO BUSINESS GROWTH AND DEVELOPMENT. Student name: Ravindranath chowdary.D Student id: 12032558 Campus: Melbourne Course: Research in business Course code: BUSN20016 Lecturer: Dr. Roberto poles 1. INTRODUCTION Marketing communication is a methods that business organizations use to deploy messages and media into their specific market or the general market at large (Papasolomou. It is one of the most effective way of sharing information with the current customers, potential customers and the market itself (Khang et al, 2012)). These messages are usually portrayed in different forms and ways but the main aim being to reach customers. Some form of market communications may include, advertising, branding, printed material displays, direct marketing, trade shows, sales promotions, blogs, websites to name just but a few. Communication Marketing can really boast a business towards achieving its goals which may be customer or profit related (De Vries et al, 2012). 2. AIM AND OBJECTIVES The aim of this research is to find out the reasons as to why some of the communication marketing techniques do not work why others do work and are very effective. The objective will be: To find out which communication marketing strategies that are not effective for businesses. To find out the reasons as to why the communication marketing strategies are not effective for business. To find out the best communication marketing techniques that can be used by a business for growth and development. 3. METHODOLOGY 3.1. Type of methodology In this research am going to use both the qualitative and quantitative research methodologies. Both of these methodologies are usually very effective simply because they give highly reliable results. The qualitative research method is mostly used when the researcher is interested in knowing the obvious reasons as to why certain people behave in a certain way while others do not. The quantitative always gives the reasonable level or degree at which the some people behave in a certain manner while others do not (Gurău, 2008). For my research, by using both I will definitely know the reasons as to why some communication marketing techniques are not effective as well as the level at which they affect the business operations, growth and development. 3.2. Methods of Data Collection Data collection will be collected using interview and questionnaire administration. The interviews have been chosen as an appropriate method since it offers a chance for clarification of the data offered hence the researcher will be able to collect more reliable data. An interview also allows a chance to ask questions from the information given. It gives a chance to offer an in depth data through probing. The questionnaires will offer enough time for the respondent to give clarified answers though most of the illiterate people may not be able to fill them. It also may not offer a chance for explanation hence its combination with the interview will enable efficient and effective data collection. The interview will be done to respondents who will not be able to answer the questionnaires. 3.3. Data Sources Primary data Primary data will provide first-hand information and will be collected directly from the business people who have used communication marketing as their main way of deploying information to their markets. Secondary data Will be sourced from current journals, books and websites that have researched on communication marketing. This will certainly as a back-up as well as a support for the primary data that will have been collected. 3.4. Data Analysis The data collected will be analysed using tables and graphs for better understanding. This is actually one of the best ways to analyse any qualitative and quantitative data because one of them will focus on each. For instance, quantitative will be better analysed by graphs and the qualitative will be analysed by tables 4. REFERENCES Khang, H., Ki, E. J., & Ye, L. (2012). Social media research in advertising, communication, marketing, and public relations, 1997–2010. Journalism & Mass Communication Quarterly, 89(2), 279-298. De Vries, L., Gensler, S., & Leeflang, P. S. (2012). Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing. Journal of Interactive Marketing, 26(2), 83-91. Gurău, C. (2008). Integrated online marketing communication: implementation and management. Journal of communication management, 12(2), 169-184. Papasolomou, I., & Melanthiou, Y. (2012). Social media: Marketing public relations’ new best friend. Journal of Promotion Management, 18(3), 319-328.