INTRODUCTION The corporate social responsibility is mainly the best initiative to assess and handle the different effects of the environmental and the social wellbeing. For this, the efforts generally apply to the regulators with the environmental protection groups. The setting involves the incurring of the short term costs that does not provide any immediate benefit. This includes the self-regulatory standards to monitor the business and ensure that there are active compliance with the spirit of the law and the ethical standards. The social role of any organization creates a great influence on the society, and this helps to develop the business. Good reputation, social responsibilities, employee loyalty program and increasing the community legitimacy are some of the intangible assets of any company. Being one of the leading brands in the global market, Amazon has been quite alert towards the corporate responsibility programs and strategies (Lussier, and Achua, 2015). Every year, quantifiable metrics and reports are made to meet the targeted people and objective as a part of social and community involvement. It has expanded its social partnership and voluntary community involvement which has become a landmark for many brands. Their role in community involvement is a window for a broader aspect which can be either financial or reputational benefits. Strategic management helps in formulating and implementing actions that would help in achieving major goals of those start-up organizations (Barney, and Hesterly, 2015). A critical thought process, analysis and decision making capabilities of the leaders can be involved who represent the face of the company. They take decisions and formulate policies for the owners and those should be beneficial for both the company as well as people associated with it. MANAGEMENT THEORY Effective management is the key success for any kind of organization. It involves balancing the people and resources available along with meeting the organizational objectives. A business or an organization is composed of many elements that helps in attaining the aims and objectives of the firm. It is difficult to manage each and everything in an organization. Many researchers and scholars have proposed various ways to handle the workplace effectively (Lussier, and Achua, 2015). Eventually, some management theories came up that would help in streamlining the process and help in managing the entire firm in a balanced way. Management theories helps in increasing the productivity along with providing high quality of services. Currently, many theories are available and it depends on the manager to analyze, select and implement any particular theory that would help him in obtaining the success. Contemporary Management The modern concept of Management has taken up new dimensions to deal with the business issues and effectively deal with challenges. Contemporary Management approaches include integrated and expanded form of handling business processes and managing the organizational hierarchies. Unlike the traditional form of centralized procedure, the Contemporary Management largely include technical approach and critical decision making process that help in growth and maintaining the sustainability of the business (Lussier, and Achua, 2015). The concept of Contemporary Management begins with the understanding the organizational cultures and functionalities. Various strategies are made keeping in mind the internal and external environments of the organization and the level of interactions between them. Contemporary Management is based on three theories, Systems Theory, Contingency Theory and the Chaos Theory (Wilensky, 2015). Chaos Theory is based on the random events happening all across the world and finding ways to deal with them. Leadership under this concept are based on the way of controlling all the controllable components in the decision-making process. They also prioritize addressing the cataclysmic events so that it won’t make a huge loss to the business or people associated with it. Some of the major issues with Contemporary Management include high risk of re-evaluation of the traditional management system that would involve cost and efforts. RESEARCH AND CONCEPTS A lot of literature and academic articles provide numerous data and information about leadership and its characteristics. Leadership is not just a role, rather it is a responsibility or ability of a leader to build his team that perform well along with their own development. The fact that effective leadership is the outcome of good communication and positive behavior. According to Miner, leadership is dialectical in nature that is constructed through social relationship, constructive interactions and good behavior. Leadership has high impact on the organization as well as the people working. There are certain features or characteristics that defined the level of influence a leader can create (Miner, 2015). Again the same thing will also identify and guide the positive or negative influence. Balanced commitment – Good leadership doe commitment after lot of thinking and analysis and once committed they fulfil it as this helps in developing and maintain people’s trust on them. Positive role model – Their personality and actions always influence people in a positive way so that they can create milestones for the future generation to follow. Communication skills – They hold the capability to connect to people effectively so that they can understand and improvise their issues and concerns (Verba, 2015). Positive influence - Leadership influence people’s opinions, emotions and behaviors to a great extent. This utmost care should be taken in driving those in a positive way. Persuasiveness – It involves development of credibility, understanding the people in a better way and connecting with them effectively. WORK OF INFLUENTIAL MANAGEMENT THINKERS AND RESEARCHERS Transactional and Transformational Leadership Theories The concept of the Transactional and Transformational Leadership Theories were developed during the 1970's. They were characterized by the interactions or transactions made between two parties, leaders and followers. They focus more on the mutual relationships and tries to build a solid professional relationship on the basis of trust and belief (Lussier, and Achua, 2015). In help in motivating the followers and direct them to do things better. The main aim of this leadership is to maximize the dimensions of the most pleasurable experiences. Such kind of leadership helps in developing internal as well as the external strength of the organization and it becomes very difficult to challenge such type of system. An example of that is, leadership types of Bill Gates, Vince Lombardi, Norman Schwarzkopf, etc. Behavioral Theories This is a new concept that primarily focuses on the behavioral aspect of the leaders. The social, physical and psychological characteristics of the leaders are given utmost priority. It helps in identifying how well a leader can do in terms of managing people and adding to productivity. A framework was developed by Kurt Lewin in the year 1930 to categorize various types of leaders, based on their behavior as, the Autocratic leaders who involve their team members in the decision-making process (Lussier, and Achua, 2015). The Democratic leaders encourage inputs of the team members before making a decision and the Laissez-faire leaders do not interfere and give full authority to the team to take their own decisions. An example is that assignment of a task to an employee by the manager of a department where he had already worked and had experience about. MANAGEMENT ISSUES Organization comes up with new strategies and objectives to build the business and achieve growth and sustainability (Wilensky, 2015). For them, a structured and well-planned business objective can help in guiding the business in a right direction along with empowering them with regulation and ethical considerations. Strategic management helps in formulating and implementing actions that would help in achieving major goals of those organizations (Barney, and Hesterly, 2015). A critical thought process, analysis and decision making capabilities of the leaders can be involved who represent the face of the company. They take decisions and formulate policies for the owners and those should be beneficial for both the company as well as people associated with it. Below are some of the three Strategic Objectives for an organization. Core values A strong and achievable mission statement creates good impression in the business. It also highlights the capabilities and capacity the company should have to meet its own requirements (Barney, and Hesterly, 2015). The core values should be able to safeguard the rights and respect of the employees. Productivity At the initial stage, the company should concentrate on profitability, rather focus on the productivity and quality would help in the business establishment. It can be achieved by including various training courses for staffs, maintain a good quality of procedures in the production and services, effective and skilled resource availability, etc. For the productivity, it is important to focus on the practices with the improvement of the reputation of the company. The enhancement is mainly through the creation of time and knowledge constraints that add to the presented workforce. There is a major integration of the business strategy which also emulates to the strategy and the core competencies of the business. For this, the operations are also based on working over the code of conduct without any costly transformation. Competitive Analysis Prior to them, the market would already be having many competitors. Some of them might be the business giants (Rothaermel, 2015). In such cases, it is essential that the new firm should be aware of the market behavior and should be flexible to change their strategies according to the requirements. Moreover, they should have a strong competitive analysis team who would be responsible for updating details of the marketplace activities. CONCLUSION A business or an organization is composed of many elements that helps in attaining the aims and objectives of the firm. It is difficult to manage each and everything in an organization. Many researchers and scholars have proposed various ways to handle the workplace effectively. Eventually, some management theories came up that would help in streamlining the process and help in managing the entire firm in a balanced way. Management theories help in increasing the productivity along with providing high quality of services. Contemporary Management approaches include integrated and expanded form of handling business processes and managing the organizational hierarchies. Unlike the traditional form of centralized procedure, the Contemporary Management largely include technical approach and critical decision making process that help in growth and maintaining the sustainability of the business. The concept of Contemporary Management begins with the understanding the organizational cultures and functionalities. Various strategies are made keeping in mind the internal and external environments of the organization and the level of interactions between them. Strategic management helps in formulating and implementing actions that would help in achieving major goals of those start-up organizations (Barney, and Hesterly, 2015). A critical thought process, analysis and decision making capabilities of the leaders can be involved who represent the face of the company. They take decisions and formulate policies for the owners and those should be beneficial for both the company as well as people associated with it. REFERENCES Ashkenas, R., Ulrich, D., Jick, T. and Kerr, S., 2015. The boundaryless organization: Breaking the chains of organizational structure. John Wiley & Sons. Barney, J.B. and Hesterly, W., 2015. Strategic management and competitive advantage concepts and cases. Pearson. Hanks, S.H., 2015. The organization life cycle: Integrating content and process. Journal of Small Business Strategy, 1(1), pp.1-12. Lussier, R.N. and Achua, C.F., 2015. Leadership: Theory, application, & skill development. Nelson Education. Litt, D. 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