COIT11239 Professional Communication Skills for ICT
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CRICOS Code: 00219C | RTO Code: 40939
Assignment 3 Business Report
and Presentation
Weight: 50% Due: Week 12, Friday, 2 June 2017 11:45PM AEST
For this assignment, you are to create a project proposal for an
organisation that wishes to enhance its communications with
technology. We would like you to present your proposal and support
it with a business report.
The description of the organisation is provided below. You may choose
another appropriate case study, e.g., related to your work. Approval
for an alternative organisation must be obtained from the unit
coordinator.
Case Study: Overview of Tracksuits-N-Sportswear
Tracksuits-N-Sportswear Company Limited is a business located in
Brisbane that sells T-shirts and tracksuit tops and pants. Their
mission is to be a provider of high-quality T-shirt and tracksuit apparel
using simple designs. They purchase the right to use the name/logo
of institutions (e.g., universities) and sports franchises for their
designs. For the first two years of operation, Tracksuits-N-Sportswear
operated out of a garage office where all employees worked within
earshot and orders were passed around the garage. However, a rapid
increase in demand for their products led to the owners leasing
commercial premises to house their operations: sales/marketing,
production, distribution, billing, and administration. To increase
business, they have also started an additional sales and marketing
operation in Beijing, China.
Business documents such as orders and invoices are passed between
departments via email. Employees call each other on landlines and
mobile phones. The owners distribute general news to the employees
using email newsletters.
The time taken between when a customer orders until the order is
shipped has doubled since the move to the commercial premises. The
owners feel that the lack of effective communications is the cause of
the increase in order-to-ship time.
The owners have hired you as a consultant. Their idea is to implement
a social media based communication system. They would like an
existing system or a collection of existing systems that that supports:
• Sending messages to individuals and groups.
• Is able to track the location of each employee in the distribution
department – for safety reasons.
• Supports online meetings.COIT11239 Professional Communication Skills for ICT
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Your task is to identify a system or collection of systems that support
the owners’ requirements.
Business Report
Please write a business report to report your findings.
Summary and Evaluation (400-800 words)
Summarise the organisation’s proposal, perhaps including aspects such
as:
• Any relevant business requirements of the organisation, and
• The context of the organisation, e.g., the existing flow of
information within the organisation and the types of
information that currently flow.
Evaluate the organisation’s idea based on how it will affect
communication within their organisation. While your report may draw
on the material covered in this unit, you are expected to find and use
references beyond those provided by this unit. You could consider:
• How the communication model applies to the organisation, and
• How the organisation’s proposal would affect the
communication in terms of the model’s application.
Ethical and Intercultural Implications (200-400 words)
Discuss the ethical and intercultural implications of using the systems
within the organisation’s context. You could consider aspects such as:
• Employee, employer or customer privacy when using the
technologies, and
• How the technologies, or the structure of the organisation and
its information flows impact any intercultural communication.
Recommendations (200-400 words)
Please include three to six recommendations to the owner as to how
they should proceed. Provide convincing, well-structured
recommendations that are supported with evidence. Apply logos,
ethos and pathos to persuade the reader. In particular, you should
build a structured argument using Toulmin’s model for each of your
recommendations.
Having investigated the social media options as per the owners’
request, make recommendations as to how the owners of TracksuitsN-Sportswear could most effectively improve their communications
and consequently reduce their order-to-ship times.3
Presentation
We would like you to present your findings to the client. Create a
slide show, e.g., a PowerPoint, to support your presentation.
Your presentation should last approximately ten minutes.
Internal students will present during class time. Distance students will
present online during a group video conference. Distance students will
require a web cam, microphone and speaker (or headset).
Groups
You may work alone or in groups of up to four. All group members
will usually receive the same mark. The unit coordinator must be
informed prior to submission if a group decides to split.
All members of the group are required to speak for at least two minutes
each.
Submission
Include the names of your group members when you submit your
assignment. Only one submission per group is necessary. Usually, all
group members will receive the same mark.
Submit your Business Report as a Word document.
Submit your slide show as a PowerPoint document.
Feedback
Your grades and feedback will be available at grade certification (7
July, 2017).
Assignment Criteria
The complete marking criteria are available on the Moodle website.
Business Report (60%)
The marking criteria includes aspects such as:
• Quality of summary and evaluation
• Quality of recommendations: quality of arguments and
references,
• Business report structural integrity, organisation, writing style
and framing,
• Ethical and intercultural/diversity communications context,
• Referencing: meticulous use of CQU Abridged Harvard
Referencing Style; andCOIT11239 Professional Communication Skills for ICT
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• Mechanics, grammar, and proofing: Your assignment is virtually
free from mechanical, grammatical, punctuation, and spelling
errors.
Presentation (40%)
The marking criteria includes aspects such as
• Presentation structural integrity, organisation and framing,
• Presentation content quality,
• Presentation non-verbals, and
• Mechanics, grammar, and proofing: Your assignment is virtually
free from mechanical, grammatical, punctuation, and spelling
errors.
Marks may be deducted for aspects such as, but not limited to,
incomplete submissions, plagiarism and inability of staff to access any
externally linked assessable material.