Classic Themes of Informatics; An implementation on the Pfizer Inc Executive Summary This paper address the need for informatics in a business sector, as well as points out how informatics may contribute to a company in attaining its long term goals plus mastering some of their challenges. The division Pfizer Inc, an American worldwide pharmaceutical company as well as producer for medicines/vaccines faces a wide range of challenges in the current market plus acquisition of the former competitor. Pfizer’s company will however be used in this paper to show the theoretical aspects of informatics as well as how they assist Pfizer in attaining their long-term goals. Pfizer shows in an excellent way, how informatics can be used to support a co-operate in its day to day business activities so as to gain efficiency, customer plus worker satisfaction and profit. In addition, some essential challenges will be solved, that points out how the application of informatics in a company is often on the continuum. Table of Content Executive Summary..........................................................................2 Table of Content...............................................................................3 List of Abbreviations........................................................................4 1. Introduction .................................................................................5 2. The Pfizer Inc ...............................................................................5 3. Problem identification- Goals and challenges..............................6 4. Application of the classic themes of informatics ........................6 a) Naming and knowing..................................................................6 b) Language and communication....................................................7 c) Discovery and representation......................................................7 d) Recording and remembering.......................................................8 e) Systematisation and construction...............................................8 5. Conclusios..................................................................................9 6. List of References......................................................................10 List of Abbreviations BDL Blockbuster drug Lipitor LDL Low density lipoprotein PTRD Pharma Therapeutics Research & Development BTRDG Bio Therapeutics Research & Development Group, FDA Food and drug administration Introduction This paper focuses on the need for informatics in a business sector. It points out how informatics can lead a company to achieve its long term objectives as well as understand the challenges they come across in their day to day activities. First, the Pfizer Inc. Will be introduced and the goal and challenges facing the company addressed. Second, the themes of informatics will be looked at from a theoretical angle as well as applied business scenario. The aim here is to show how informatics can help Pfizer overcome it challenges. Lastly, the paper will conclude with the sum up of the essential points plus outcomes The Pfizer Inc The Pfizer Inc is one of the world’s largest pharmaceutical companies based in New York City, US. It is organised into multiple divisions which include; specialty and primary care, emerging markets, nutrition, oncology, established products, Capsugel as well as animal health. The company develops & produces vaccines/medicines from a broad spectrum of disciplines such as oncology, immunology, cardiology, neurology plus dialectology. Its brand includes BDL for lowering LDL cholesterol, Celebrex an anti inflammatory drug as well as Viagra for erectile dysfunction among others. In 2012, Pfizer Inc together with the Gates Foundation made a press release on a combined effort to provide easy access to the company’s long lasting contraceptives to over 2 million women in underdeveloped nations ( O’Brien-Nabors 2013) Problem Identification Pfizer’s aims at developing as well as producing vaccines/ medicines for all disciplines across the globe. Its research activities is classified into two categories the PTRD group that deals with discovering of small molecules plus related modalities , and the BTRDG group that deals with large molecular research such as vaccines (Pfizer Inc 2001). General goals & challenges The aim of Pfizer Company was to ensure the health and well being of a person by producing the finest medicines and vaccines that could treat different ailments. To achieve this, the company has committed over $6 billion for research and development. On the other hand, the Pfizer has faced a wide number of challenges including; revenue reduction because of patent loss, antibiotic drug resistance, FDA stringency especially in response to the vioxx trials, as well as the end of blockbuster revenue among other challenges .These challenges will however be applied to the classic themes of informatics below Application of classic themes of informatics a) Naming and Knowing Informatics entails processing of information, where precise naming as well as knowing is of great significance. A naming that provides information plus identity uses different attributes in different sectors including shrimps in the aspect of zoos (Gallo et al. 2006) . However, information can be put into different orders for specifying further reading. As a matter of fact, naming is used like a reference for informatics for easy recognitions say after an encounter Pfizer uses different systems in naming and knowing of drugs so as to proceed in the financial system. To structure every segment, each transaction is given to a separate segment. b) Language and communication Human as well as informatics is based on different languages that allow exchange of data through the use of linguistic codes. Hence the different languages such as Germany vary from other languages that are constructed for a specific need. Besides, there are other communications such as electronic & human communication that can convey more information such as gestures. Unfortunately, this can interpreted differently. According to Kessler et al. (2009) communications must be observed together with the societal background that can either be monochromic or polychromic In its global perspective Pfizer uses English as the core language. However, English is translated into other local languages to ensure the encryptions on their products are well understood by the consumers. Any other information of the company is provided only in English including all the communications such as reporting and controlling affairs of the company. On the other cases, electronic media can be used to communicate with the workers. Here, newspapers, internet, messaging can be used c) Discovery and presentation Discovery helps in finding new discoveries that can be achieved through deductions, experiences as well as reasoning. To attain such, different methods as well as processes such as presentation can be applied. For the presentations diagrams, graphics and visual forms can be used discovery has a significant role in the Pfizer Company (Rush 2006). For each medicine or vaccine it helps in mixing the right and equal proportions from their respective components. Pfizer Inc develops their drugs manually through trial & error method in their research centres as well as tests the drugs in experiments. As a result, Pfizer Company depends heavily on discovery as well as transfer processes d) Recording and remembering After everything relevant information has to record for storage. The aspect of remembering here deals with the control of the stored data through choosing the storage Medias well as the way or archiving so as to make the data available for future use (Simon et al. 2008). Pfizer Company needs to find a way of remembering its records so as to avoid unnecessary time wastage in the future. Besides, the co-operates management relies heavily on recorded information so as to provide financial report of the company. To achieve this, Pfizer record should be put in a system provided with back up. In addition, further recording should be made though filing to ensure no information is lost. This can include invoices of the company. e) Systematisation and construction Systematisation as well as construction involves dealing with a company’s records in long-lasting structures. Most importantly, the data modelling has a key role in deciding the structure of the stored data (Troy and Beringer 2006). Pfizer organises its financial as well as operational information with different classifications, so that every data set has a main key like a drug or customer’s identity. More data as well as characteristics are found inside the content. On the other aspect, Pfizer categorises its clients with a client number that contains the client’s classification. Conclusion This paper has applied the classic themes of informatics in the real business scenario of Pfizer Inc. As an outcome, informatics might be perceived as the mainstay in Pfizer daily business activities so as to attain its long-term objectives of sophisticated brands as well as excellent customer service. The improvement plus internalisation technique requires flexible & complex systems so as to manage every subsidiary plus consumers across the globe. While Pfizer employs technology in the financial as well as operational sectors appropriately, there are a few of challenges in the sectors of region transfer of research and development techniques as well as knowledge control to secure Pfizer’s assets List of References Davison, E. and Wells, J.I., Pfizer Inc., 1989. Pharmaceutically acceptable salts. U.S. Patent 4,879,303. Day, D., 2003. Use of pharmacy claims databases to determine rates of medication adherence. Advances in therapy, 20(3), pp.164-176. Friedman, D.S., Quigley, H.A., Gelb, L., Tan, J., Margolis, J., Shah, S.N., Kim, E.E., Zimmerman, T. and Hahn, S.R., 2007. 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