Assignment title: Information
Case study 1 follows the following format:
(Note: See the provided Case Study 1 Template on the Study Desk)
1. Background:
Provide a basic outline of the organisation and include details about its size, the industry, and
what it produces (or whom it serves) etc. The information should be suitable for an uniformed
reader and must include information that is relevant. (Total 200 words)
2. PESTEL Analysis (Note: See the provided Case Study 1 Template on the Study Desk)
Draw the PESTEL framework similar to page 115 of the text of your chosen organisation
competing in its industry. Use bullet points in each box to briefly list the points you want to
emphasise
See the text page 115-117 of Grant et al, 2014. For each of the six general
environment elements listed, describe and outline how the environmental conditions
within each might influence the organisations decisions going forward. Write at least
100-150 words for each element. (Total 600 words)
Evidence: Note: Extra marks will be awarded to those who use academic references
other than the text showing clear evidence that the article or publication(s) has been
read. These can be used to support your PESTEL discussions (e.g. see readings in
modules).
3. Five Force analysis (Note: See the provided Case Study 1 Template on the Study
Desk)
Draw a Five Forces model similar to page 134 of the text. Use the
addition of complements if appropriate. Populate each box with bullet points
of the main features or forces listed from pages 121-134.
Each main component of your five forces should also be explained in written narrative. That
is, immediately below your figure, now summarise each of the forces and why or why/not
these are relevant to the forces you selected.
Evidence: You should write at least 100-150 words for each of the five forces plus
the complements. Note: Extra marks will be awarded to those who use academic
references other than the text showing clear evidence that the article or
publication(s) has been read (e.g. see readings in modules). (Total 500 words)
4. KEY SUCCESS FACTORS (Note: See the provided Case Study 1 Template on the
Study Desk)
Draw up a KSF Table similar to the one listed on page 145 of the text Grant et al (2014).
Identify the external forces of the industry your chosen company competes in, list the likely
industry response as a whole (i.e. how the whole industry is currently (or should be)
responding to these forces, then list the key success factors going forward. These same key
success factors you identify will be helpful to you when you develop a range of strategies
going forward in your next assignment.
Choose five (5) of the most important key success factors for the industry. Write a
supporting paragraph explaining why you have chosen the key success factors (KSFs)
to support your Table. Write at least 100-150 words or more. Note: Extra marks will
be awarded to those who use academic references other than the text showing clear
evidence that the article or publication(s) has been read (e.g. see readings in modules)
(Total 500 words).