Strategy Week 2 Discussion 1. What is the strongest of the five forces affecting Tesla?  What is the strongest of the five forces affecting Tata Motors? 2. Where would you place Tesla and Tata Motors on a strategic group map in the global automotive industry? ANSWER EACH QUESTION COMPLETELY. RESEARCH PAPER Students will select a topic related to the history of communication and media and write (using APA style) an in-depth research paper using online materials. Research about communication and media history in the UAE and Arabian Peninsula is specially encouraged. Paper should be between 2500 words double-spaced excluding the title page and references. The paper topic may be related to a specific event or person making an important contribution to the field of media. For example, the inventor of Television may be researched and his (or her) story related to their contribution to media may be discussed. Or, you may write about an event and its importance to society such as the invention of the printing press. As is the case in a normal research paper, follow the structure below (which also serves as the basis for the assignment rubric): Writing a Research Paper This page lists some of the stages involved in writing a library-based research paper. Although this list suggests that there is a simple, linear process to writing such a paper, the actual process of writing a research paper is often a messy and recursive one, so please use this outline as a flexible guide. 1) Discovering, Narrowing, and Focusing a Researchable Topic  Try to find a topic that truly interests you  Try writing your way to a topic  Talk with me and classmates about your topic  Pose your topic as a question to be answered or a problem to be solved 2) Finding, Selecting, and Reading Sources You will need to look at the following types of sources:  library catalog, periodical indexes, bibliographies, suggestions from me  primary vs. secondary sources  journals, books, other documents 3) Grouping, Sequencing, and Documenting Information The following systems will help keep you organized:  a system for noting sources on bibliography cards  a system for organizing material according to its relative importance  a system for taking notes 4) Writing an Outline and a Prospectus for Yourself Consider the following questions:  What is the topic?  Why is it significant?  What background material is relevant?  What is my thesis or purpose statement?  What organizational plan will best support my purpose? 5) Writing the Introduction In the introduction you will need to do the following things:  present relevant background or contextual material  define terms or concepts when necessary  explain the focus of the paper and your specific purpose  reveal your plan of organization 6) Writing the Body  Use your outline and prospectus as flexible guides  Build your essay around points you want to make (i.e., don't let your sources organize your paper)  Integrate your sources into your discussion  Summarize, analyze, explain, and evaluate published work rather than merely reporting it  Move up and down the "ladder of abstraction" from generalization to varying levels of detail back to generalization 7) Writing the Conclusion  If the argument or point of your paper is complex, you may need to summarize the argument for your reader.  If prior to your conclusion you have not yet explained the significance of your findings or if you are proceeding inductively, use the end of your paper to add your points up, to explain their significance.  Move from a detailed to a general level of consideration that returns the topic to the context provided by the introduction.  Perhaps suggest what about this topic needs further research. 8) Revising the Final Draft  Check overall organization: logical flow of introduction, coherence and depth of discussion in body, effectiveness of conclusion.  Paragraph level concerns: topic sentences, sequence of ideas within paragraphs, use of details to support generalizations, summary sentences where necessary, use of transitions within and between paragraphs.  Sentence level concerns: sentence structure, word choices, punctuation, spelling.  Documentation: consistent use of one system, citation of all material not considered common knowledge, appropriate use of endnotes or footnotes, accuracy of list of works cited. APA WRITING GUIDELINES The American Psychological Association or APA Writing Format is one of the most widely used formats in writing academic papers, particularly in the field of science. The APA writing style has evolved through time and several changes have been adapted in response to the electronic information age. What follows are some useful pointers for those of you who're tasked to write a paper using the APA format. In general, your paper should follow these formatting guidelines:  Margin. Although formerly, the required measurement for margins is 1 ½ inch, now, it is required that margins on all sides (top, bottom, left, right) should each just measure one (1) inch.  Font Size and Type. Font for text all through out the paper should be 12-pt., Times New Roman.  Spacing. Double-space for the whole document, including appendices, footnotes, tables and figures. For spacing after punctuation, space once after commas, colons and semicolons within sentences and space twice after punctuation marks that end sentences.  Text Alignment and Indentation. Alignment should be flush left, or aligned to the left creating uneven right margin.  Running Head and Short Title. Running heads are short titles located at the top of each of the pages of your article. Short Titles on the other hand are two to three-word derivation of the title of your paper. Running heads should not be confused with Short Titles. Running heads are typed flush left at the top of all pages while Short Titles are typed flush right. Running Heads are not necessary for high school and collegiate papers unless required by instructor. These are instead mostly required for documents that are being prepared for actual release or publication. Running Heads should not exceed 50 characters including punctuation and spacing.  Active Voice. Traditionally, the APA writing format requires writing in an impersonal form. That is, refraining from using pronouns such as 'I' or 'We' in your statements. Now, it has changed. Most disciplines require the active voice. An example of this would be, instead of writing "according to the study," it should be "according to our study." This way, papers are made