Marketing Plan for a Business of Your Choice: Develop a marketing plan for a business of your choice to increase sales and improve image of the business. Your marketing plan needs to demonstrate your understanding of The Marketing Mix concepts, models and theories. You will also need to show how that understanding will help the business succeed and remain successful. In your Assignment, you will need to include:  Executive Summary  Situation Analysis  Market Summary  SWOT Analysis  Competition  Product Offering  Marketing Objectives  Target Market  Marketing Strategy  Marketing Mix  Budget  Break-Even Analysis  Sales Forecast  Expense Forecast  Implementation  Conclusion  References Note: This is a Bachelor level assignment and you will also be marked on:  overall presentation of the plan (e.g. formatting, cover page, table of context, etc.)  structure of the plan (e.g. headings used, flow of information, etc.) Kotler, P.; Keller, K. and Burton, S. (2011) Marketing Management, 14Ed Pearson Education Australia. ISBN13: 978- 0132102926  quality of the plan (e.g. language used, arguments presented and discussed, etc.)  conclusion of the plan (e.g. summary of the presented information, conclusion, recommendations made, etc.)  referencing (use of external information sources, quality, validity, relevance of information, consistency of a reference style, etc.)