ABN 49 003 577 302 CRICOS Code: 00161E National Code: 90458 TEQSA Provider Number: PRV12051 Assessment Brief - 2 Course Bachelor of Business / Bachelor of Accounting Unit Introduction to E-Commerce Unit Code B01IECO106 Type of Assessment Individual Assignment – Workbook 2 / E-Business Planning Report Length / duration Released in week 2, due at the end of week 12 Learning outcomes addressed 1. Define electronic commerce and describe emerging online technologies and trends and their influence on the electronic commerce marketplace. 2. Recognize the technology infrastructure around electronic commerce as well as explain the rapid technological changes taking place. 3. Develop skills in various revenue models and how to market on the Web. 4. Describe the development of secure electronic transactions on the Internet. 5. Explain online auctions and various legal and ethical issues. 6. Pinpoint the important security issues, such as spam and phishing, their role in organized crime and terrorism, identity theft, and online payment fraud. 7. Plan for electronic commerce. Submission Date Upload on Moodle by the end of Week 12 Sunday midnight Assessment Brief Complete the E-Business planning report assignment by completing the workbook 2. This is an individual assignment and submissions will be checked on Turnitin database for similarity of work. Total Mark 100 Weighting 25% Students are advised that any submissions past the due date incur a 10% penalty per day, calculated from the total mark e.g. a task marked out of 40 will incur a 4 mark penalty per day. Please note: you must attempt all assessments tasks in a unit to be eligible to pass the subject. More information, please refer to the Academic Progression Policies on https://kent.rtomanager.com.au/Staff/StaffControls/StaffPages/Staff_DocView.aspx ABN 49 003 577 302 CRICOS Code: 00161E National Code: 90458 TEQSA Provider Number: PRV12051 Assessment Description: Workbook 2: You have to undertake an in-depth evaluation of the following website: https://www.greyteak.com.au/ Provide an overview and description of the nominated website. Identify and elaborate the main feature or features of the website. Identify the positive and negative aspects of the website. Draw particular attention to the interaction and usability aspects of the interface. In addition, you have to answer the following two questions for the website: Question 1: Determine whether it is in the exposure stage, interaction stage, e-commerce stage or ebusiness stage. Provide reasons for your answer. Question 2: Provide an estimation of the hardware and software requirements of the current website. Question 3: Analyse the current website and formulate an E-Commerce implementation strategy to present to the owner of the website. E-Commerce implementation strategy should take into account all the services of the website. Your answer for this question should be at least 500 words. Question 4: Provide an estimation of the hardware and software requirements of the proposed ECommerce website you proposed in Question 3. General remarks: Your report must include, as a minimum, the following:  Be written in the required format for a short business report.  Include a title page, executive summary, table of contents, introduction, headings, subheadings where necessary, conclusion, reference list and appendices where appropriate.  Include in-text references and a correctly formatted reference list. (NB: you must reference all information you obtain about business models, companies and supporting sources in accordance to the Harvard Referencing.  Include at least three (3) references other than the textbook, sourced from relevant academic journals.  Demonstrate: o Research in the topic area (i.e. you have not just referred to the textbook). o An ability to use the theory and other references to support your analysis. o An understanding of the material and concepts in this course. ABN 49 003 577 302 CRICOS Code: 00161E National Code: 90458 TEQSA Provider Number: PRV12051 Assessment Submission: You must submit one Word document containing your report. All submissions must be uploaded via Moodle. Late submissions will incur 10% penalty per day for each day after the deadline. However, consideration may be offered only under medical ground or other extenuating circumstances. You must provide appropriate supporting paper for consideration. All materials MUST be submitted electronically in Microsoft Word format. Other formats may not be readable by markers. Please be aware that any assessments submitted in other formats will be considered LATE and will lose marks until it is presented in Microsoft Word format. No paper based or hardcopy submission will be accepted. Our Academic Learning Support (ALS) team would be happy to help you with understanding the task and all other assessment-related matters. For assistance and to book one-on-one meeting please email one of our ALS coordinators (Sydney [email protected]; Melbourne [email protected] ). For online help and support please click the following link and navigate Academic Learning Support in Moodle. http://online.kent.edu.au/cms/course/view.php?id=437 Your presentation must be created in electronic format (e.g., MS PowerPoint) and you are required to bring the file in a portable storage device (e.g., USB drive) on the presentation day. Marking guide: Criteria Possible mark Your mark Examiner's notes Executive Summary 5 Introduction - includes report aim(s), and an overview of the report structure 5 Overview and description of the website 5 Identify and elaborate the main feature or features of the website 5 Identify the positive and negative aspects of the website 10 Question 1 10 Question 2 5 Question 3 30 Question 4 10 Conclusion 5 Referencing 5 Report structure 5 Total score 100 /100 Weighted score: (/25) 25 / 25 ABN 49 003 577 302 CRICOS Code: 00161E National Code: 90458 TEQSA Provider Number: PRV12051 Marker's Guideline Marks allocation Expectations 76 - 100% Student's work demonstrates a very high level of knowledge and understanding of concepts, facts and procedures, and application of knowledge within the scope of the course. 51 - 75% student's work demonstrates a high level of knowledge and understanding of concepts, facts and procedures, and application of knowledge within the scope of the course. 26 - 50% Student's work demonstrates some level of knowledge and understanding of concepts, facts and procedures, and application of knowledge within the scope of the course. 1-25% Student's work typically demonstrates a limited level of knowledge and understanding of concepts, facts and procedures, and application of knowledge within the scope of the course. 0% 0 marks will be allocated for a specific section of the assessment, where an erroneous or no attempt has been made by the student. General notes for assignments Assignments should usually incorporate a formal introduction, main points and conclusion, and will be fully referenced including a reference list. The work must be fully referenced with in-text citations and a reference list at the end. We strongly recommend you to refer to the Academic Learning Skills materials available in the Moodle. For details please click the link http://online.kent.edu.au/cms/course/view.php?id=437 and download the file "Harvard Referencing Workbook". Appropriate academic writing and referencing are inevitable academic skills that you must develop and demonstrate. We recommend a minimum of FIVE references, unless instructed differently by your lecturer. Unless specifically instructed otherwise by your lecturer, any paper with less than FIVE references may be failed. Work that includes sources that are not properly referenced according to the "Harvard Referencing Workbook" will be penalised. General Notes for Referencing High quality work must be fully referenced with in-text citations and a reference list at the end. We recommend you work with your Academic Learning Skills site (http://online.kent.edu.au/cms/course/view.php?id=437) available in Moodle to ensure that you reference correctly. References are assessed for their quality. You should draw on quality academic sources, such as books, chapters from edited books, journals etc. Your textbook can be used as a reference, but not the lecturer notes. We want to see evidence that you are capable of conducting your own research. Also, in order to help markers determine students' understanding of the work they cite, all in-text references (not just direct quotes) must ABN 49 003 577 302 CRICOS Code: 00161E National Code: 90458 TEQSA Provider Number: PRV12051 include the specific page number/s if shown in the original. Before preparing your assignment or own contribution, please review this YouTube video by clicking on the following link: Plagiarism: How to avoid it You can search for peer-reviewed journal articles, which you can find in the online journal databases and which can be accessed from the library homepage. Wikipedia, online dictionaries and online encyclopedias are acceptable as a starting point to gain knowledge about a topic, but should not be overused – these should constitute no more than 10% of your total list of references/sources. Additional information and literature can be used where these are produced by legitimate sources, such as government departments, research institutes such as the NHMRC, or international organisations such as the World Health Organisation (WHO). Legitimate organisations and government departments produce peer reviewed reports and articles and are therefore very useful and mostly very current. The content of the following link explains why it is not acceptable to use non-peer reviewed websites: Why can't I just Google? (thanks to La Trobe University for this video).