Service Operations Improvement Consulting Report Description: 3,000 to 4000 word Written Report Marks: /100 Weighting: 40.00% Due: Week 12 Instructions: Critically identify, analyse and evaluate improvement opportunities for a service organisation of your choice, using material from your visit (the Self-paced Activities), in-class studies, and data from the chosen company. Using this information, write a project report to management, outlining the complete project findings, your recommendations for improvement, and your justifications for those recommendations. Of particular importance in this assignment will be your demonstrated ability to research relevant and reliable academic sources to support your arguments, to write in a formal academic style, and to communicate well. There are four main criteria for success: 1. Understanding: Your report should demonstrate an in-depth understanding of the organisation, its services and service issues. 2. Substantiation: Your report should be underpinned by subject material and additional readings around the topics chosen and tools employed. 3. Insight: Your report must demonstrate critical evaluation and insight into a particular service situation. 4. Clarity and structure: Your report should be clearly structured and well presented. Things to note: You must inform the lecturer of your chosen organisation by week 6. Be particularly careful to avoid plagiarism. Plagiarism is passing other people's work off as your own. Penalties for plagiarism are heavy and may include failure in the subject. Students must follow the format for APA referencing as laid out in the ICMS Style Guide. This is a Report NOT an Essay. It should incorporate the following:  The Cover Page  An Executive Summary of 200 words (not included in the word count; this is not to be called an Abstract as this is a business report)  An Introduction of 200 words (included in the word count)  Headings and sub-headings (in APA 6 style)  A Conclusion of 200 words  In-text citations in the APA 6 Referencing Style  A correctly written Reference List (not a Bibliography) in the APA style of referencing, incorporating at least ten (10) sources both academic and business  At least one (1) item of primary research to be included in an