Assignment title: Information
o Your task is to undertake strategic planning for your own organisation or for
an organisation you are familiar with in your country or region.
Locate the vision statement, mission statement, statement of values and formal
objectives of your chosen organisation. Not all organisations have a statement
of values; if that is the case, you can do without the statement of values. Not
all organisations have formal objectives; if that is the case, you will be
required to develop some appropriate objectives as part of the assignment.
Write a report in which you:
Briefly describe the organisation and its industry.
Identify the vision statement, mission statement and statement of
Identify the objectives; analyse their appropriateness for the
Undertake an internal analysis of the organisation and an analysis of its
Develop an appropriate strategy for the organisation. Make sure you
values; explain their appropriateness for the organisation; suggest
potential improvements.
organisation; suggest potential improvements, or develop some
appropriate objectives and discuss why they are applicable.
external environment using appropriate strategic management tools.
explain why the strategy is relevant and how it relates to
vision/mission/objectives. Clearly justify your argument.
You do not need to develop implementation processes, but you should
mention the critical importance of implementation, execution, and evaluation
of the strategies you come up with for this assignment.
Note: In a real world strategic plan it is unlikely that you would use formal
referencing. While you might not use referencing in an actual strategic plan,
you would definitely source your information from various company/industry
reports and from journal articles. In this assignment you are required to make
use of such sources explicit through referencing.