​​For this assignment I have chosen the topic "Australian dairy farmers" and company name "paramalat " it's an Australian dairy company need this report based on that This assignment is in report form with the following headings: - Executive summary - Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company - Comments on both Micro and Macro environmental forces affecting the company - Brief analysis of consumer perceptions and behaviour about the brand/company - Marketing Mix (brief discussion) - Your comments or any recommendations  References Harvard style  Research at least 3 to 4 academic articles on the topic  .  To do well groups need to do a quality research and follow the structure with application of marketing concepts. Assessment Criteria for Written Report Clear and concise explanation of the respective organization and its competitive context. Comprehensive analysis of all relevant issues. -- -- 8 marks Demonstrated understanding, logic and reasoning evidenced in report.-- -6 marks Application of theories/concepts to industry/real products/services.And other relevant examples and ideas provided by the student to demonstrate an understanding of the theory. -- -3 marks Style, structure, spelling, grammar, punctuation, referencing -- -3 marks Total 20%