​​ A3 – Individual Report IBU5COV • This is a 2000 word report (maximum) • Due Thursday 19th May @ 9pm • Submit via the TurnItIn link on LMS • Your file must be saved/uploaded with the following name: A3COV_Campus_Surname_StudentNumber • This report must be presented in a professional academi c report manner (cover page, table of contents, use headings/subheadings, include page numbers, be formaVed with square paragraphs etc.) Scenario • You have been contacted by the major shareholders at General Motors (USA) to provide an accurate and current analysis of their Holden subsidiary. • Subsidiaries are a common feature of mul\na\onal corpora\ons who generally organise their businesses into na\onal and func\onal subsidiaries • A subsidiary is a business/organisa\on that is completely or partly owned (major shareholder) by the parent organisa\on and thus the parent organisa\on normally controls the ac\vi\es and policies of the subsidiary (therefore, Holden is the Australian arm of General Motors). • So you are working as a consultant to suggest a new (internal, external or partnership) venture, (on an based analysis of the Holden subsidiary) which will create rapid growth. • The report should be addressed to/wriVen for the shareholders of GM. Before you commence the assignment... It is recommended you complete an external, industry, compe\tor and internal analysis to iden\fy a relevant opportunity. From your analysis you should be able to clearly iden\fy the customer need and \ming (opportunity). It is suggested you used the following theories/ models to help... #1: Analyse External Environment Ø Macro External Environment: – Environmental factors that indirectly affect the organisa\on, such as government legisla\on, demographic and social trends. – Comprises poli%cal, economic, socio-cultural, technological, environmental & legal environmental forces. #2: Drivers of Industry Compe\\on #3: Compe\tor Analysis Compe\tor Analysis Assessment of the external environment, drivers of industry compe\\on and the compe\tor analysis provide a basis of informa\on for the SWOT. #4: SWOT • Assess your organiza\on's current posi\on rela\ve to compe\tors and poten\al customer needs • Provides insights into market opportuni\es, threats and trends to op\mize returns on investment • Reviews your dependence and value aVached to your supply chain as well as the sustainable nature of your compe\\ve advantage • Increases the likelihood of successful new product or service launches, partnerships developments and efficient outsourcing SWOT 1. Iden\fy the strengths 2. Determine the weaknesses 3. Consider the opportuni\es 4. Locate the threats 5. Create a balance and holis\c SWOT analysis SWOT - Strengths – Internal Environment (now) Maintain and build these aspects Generally relates to your resources and capabili\es Consider: • What do you do beVer than anyone else? • Why should people purchase from you rela\ve to your compe\tors? Example: strong distribu\on systems SWOT - Weaknesses – Internal Reduce or ideally eradicate Consider: • What problems are frequently (re)occuring and possibility losing you sales/members? • What could you improve that would directly affect your business performance? • What are your financial weaknesses? • What are your staff weaknesses rela\ve to your strongest compe\tor? Example: poor quality product or service reputa\on or Environment (now) SWOT - Opportuni\es – External Environment (future in the local, macro, & micro) PrioriBze or opBmize Consider: • What changes can you best exploit? • What are the compe\tor vulnerabili\es that you can aVack? • What new markets could you enter or further penetrate? Example: these could derive from changes in lifestyle behaviours SWOT - Threats – External Environment (future in the local, macro, & micro) Combat Consider: • What external obstacles are you facing or might you face that would affect key elements of your business (supply chain, economic downturn)? • What new legisla\on might damage current profitable success? • What are your sponsors likely to do in the future? • Could an of your weaknesses or removal of one or more of your strengths threaten your long-term future? Example: new legisla\on may significantly increase your costs Create a balance & holis\c SWOT Analysis The SWOT analysis now needs to be holisBcally considered. This means that balance needs to be created to ensure one quadrant does not dominate the process. Consider: • What strategies might we be able to implement to pursue opportuni\es that align with our strengths? (strengths Vs. opportuni\es) • How can we overcome our weaknesses to pursue high-ranked or high-weighted opportuni\es? (weaknesses Vs. opportuni\es) • How can we use out strengths to reduce the risks of our threats? (strengths Vs. threats) • What mechanisms can we include to reduce the poten\al impact of our weaknesses, thereby avoiding the suscep\bility to out most likely threats? (weaknesses Vs. threats) Each category of the SWOT should be presented in the following way: Strengths Claim Evidence Strong brand awareness • Car sector index indicates Holden is.... (reference, year) Long and faithful history in Australia • ... • 66 years since it developed the first all-Australian car (reference, year) • ...