Assignment title: Information
MGMT.7934
Innovation and Enterprise
SEMESTER 1, 2016
ASSESSMENT 2
Implementing innovative practices
within organisations
Due date: 23rd May 2016, 4pm via TURNITIN
Due
Word limit: Nil
Weighting: 30%
New Zealand's small business sector accounts for 90% of all businesses most of which operate in the
service sector. Tourism plays a significant part in the small business landscape as entrepreneurs have
capitalised on the adventure and NZ as a world popular tourist destination.
As such New Zealander's still have that 'Number 8 wire' mentality of doing it for your self and seized the
opportunity to create ventures and experiences catered for the tourist market. Some creative and
innovative ideas have emerged and have become New Zealand icons which include the Bungee jump and
the popular Jet Boat rides of Queenstown.
Your assignment is to write an essay on an innovative practice or idea that a business or organisation has
developed. This can range from innovative systems to a complete new product or service. It must
however be within the current field the business operates in and not a new business all together. Your
case study should include:
The background and history of the business/owner
What innovative practices/product/service did they implement
What was the aim of the initiative?
How did it come about and what research was taken to support it?
How did the initiative impact on the organisation?
What success did the initiative have on the market?
There is no set format for this report but should be clear and well presented.
Instructions;
Assignments should be placed in the assignment box in the foyer of the School of Business and
Tourism at the Mokoia Campus or mailed or couriered provided they are received at Mokoia, or a
regional centre, on or before the due date.
Students must submit their own work for marking. Read carefully the notes in the organisation
section of your course book relating to beneficial and unacceptable assistance from other
students.
If you are unable to complete the assignment but are entitled to an aegrotat consideration, please
contact your tutor as soon as possible to ensure the correct procedure is followed. In such
circumstances, it is expected you will submit what you have completed by the due date.
The assignment has been made available to you on eCampus.
An assignment cover sheet must be attached to the front of the completed assignment and
signed to say this is your own work.
Please do not put your assignment into a plastic clear file. It is very difficult to mark.
Innovation in the Workplac marking schedule
Student ID ………………………………..…………………………………………………………………………………………………………………
Criteria Mark Max Comments
The background and history of the
business/owner
Beginnings
Growth
Aims
15
What innovative practices/product/service did
they implement
Description
Development of idea
Comments on creativity
How was it innovative
other
25
What was the aim of the initiative?
Goals
Target market
Planning
15
How did it come about and what research was
taken to support it?
Planning
Research
Other
10
How did the initiative impact on the
organisation?
Results
Success factors
Challenges
Aims
20
What success did the initiative have on the
market?
Competitors
Market share
Growth
15
TOTAL M ARKS 100
Weighted 15%
Comments