6.0 Business Plan (3-Year Business Plan) 6.1 Vision & Mission 6.2 Objectives 6.3 Marketing Plan 6.3.1 Segmentation, Targeting & Positioning 6.3.2 Marketing Mix (4Ps) 6.3.3 Strategic Growth (Ansoff Matrix) Major Project6.0 Business Plan (3-Year Business Plan) 6.4 Organisational / Operational Plan 6.4.1 Organisational Structure 6.4.2 Human Capital Plan 6.4.3 Business Process / Value Chain 6.5 Financial Plan 6.5.1 3-year Forecast Income Statement 6.5.2 3-year Forecast Balance Sheet 6.5.3 Assumptions, Explanation and Justification Major Project6.0 Business Plan (3-Year Business Plan) 6.6 Implementation Schedule - Gantt Chart 6.7 Critical Success Factors 6.8 Risks Mitigation / Contingency Plan Major Project