Referencing Styles : Open In the first assignment you need to write a project brief of about 1000 words. You should follow the instructions below: • Provide a general overview about principles and techniques of Business Intelligence & Analytics (BIA) as it relates to a corporate performance perspective (also start of BI Lifecycle). • Choose one out of the four organisations below: 1. Apple Inc. 2. United Nations 3. Back in Motion 4. Volunteering SA • The organisation that you select will be the focus of both your assignments. • Assume that the chosen organisation has contracted you to develop a dashboard for them. • Provide a project brief back to the organisation including: o What are the benefits that a dashboard and BIA can bring in general (be as specific as you can to that organisation’s business needs) o Initial thoughts on what data should be included (including internal and external data) o Potential challenges in implementing the dashboard (eg: data quality, data availability) o Suggested audience for the dashboard (eg: management, all staff, partners and suppliers) o Planned method for implementing, including who needs to be involved o Sample dashboard from another organisation